Amazon’s Top 25 Beauty & Personal Care Products in Q4 2023: CeraVe Dominates with Six Products

24 January 2024

A Look at the Hottest Beauty Trends and Staples on Amazon’s Bestseller List

In the ever-evolving world of beauty and personal care, Amazon’s Top 25 list for Q4 2023 has provided valuable insights into the products that captivated consumers’ attention. This quarter, skincare favorite CeraVe stole the show with an impressive presence, securing six spots on the list. Alongside CeraVe, a mix of viral TikTok hits and beauty pantry staples also made their mark, showcasing the diverse range of products that resonated with consumers. Let’s dive deeper into the top performers and trends that emerged from this coveted list.

COSRX Snail Mucin 96% Power Repairing Essence Retains the Top Spot

For the second consecutive quarter, COSRX Snail Mucin 96% Power Repairing Essence claimed the top position on Amazon’s Bestseller list. This Korean skincare gem outshined other contenders such as Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil, Mighty Patch Original Pimple Patch, and Essence Lash Princess False Lash Effect Mascara. Its popularity can be attributed to its potent repairing properties and the growing interest in K-beauty products among beauty enthusiasts.

Clean Skin Club Clean Towels XL Climbs the Ranks

Clean Skin Club Clean Towels XL made a significant leap up the Bestseller list this quarter, securing the fifth position. This product initially entered the Top 25 in Q1 2023 at number 24, disappeared in Q2, but made a strong comeback at number 14 in the previous quarter. The product’s popularity has surged, with a 58% increase in reviews. Customers praise the towel’s absorbency, softness, quality, and its effectiveness in cleansing the skin, as noted in Amazon’s AI-driven review summary.

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CeraVe’s Dominance in the Top 25

CeraVe, the renowned skincare brand, showcased its prominence in the beauty industry by securing an impressive six spots on the Bestseller list. Known for its dermatologist-recommended formulas, CeraVe has gained a loyal following. Its inclusion in the Top 25 highlights the brand’s ability to cater to a wide range of skincare needs, from moisturizers to cleansers and serums.

Amazon Basics Makes Its Mark

While CeraVe dominated the list, Amazon’s private label brand, Amazon Basics, also made its presence felt with two products. Both cotton swabs with varying product counts gained popularity among consumers. This demonstrates the growing trust in Amazon’s own brand and its ability to offer affordable yet reliable beauty essentials.


Amazon’s Top 25 Beauty & Personal Care Products in Q4 2023 showcased a mix of trending products and tried-and-true favorites. CeraVe’s remarkable performance with six products on the list solidified its status as a skincare powerhouse. Meanwhile, COSRX Snail Mucin 96% Power Repairing Essence retained its position as the top choice among beauty enthusiasts. The inclusion of Amazon Basics further highlighted the brand’s growing influence in the beauty market. As consumers continue to seek out effective and affordable beauty solutions, these bestsellers provide valuable insights into the products that are capturing their attention.

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