Beauty Trends 2024: What’s In and What’s Out According to Experts

22 November 2023

Hairstylists, skincare experts, and nail artists share the beauty trends that will define 2024 and the ones we’re leaving behind in 2023.

As we bid farewell to 2023, it’s time to take stock of the beauty trends that defined the year and look ahead to what’s in store for 2024. From minimalist nails to bouncy blowouts, the experts have spoken, and they’re predicting some exciting shifts in the world of beauty. We’ve gathered insights from 13 hairstylists, skincare experts, and nail artists to bring you the ultimate guide to the beauty trends that will dominate the coming year.


Out: Aura Nails // In: Minimalist Nails

One manicurist predicts that the popular Aura Nails trend will fizzle out in 2024, making way for more minimalist nail designs. The focus will shift towards simpler nails and modern French designs that are DIY-friendly and support easier techniques for at-home manicures.

Out: Matte Nails // In: Glossy 3D Nail Art

Matte nails had their moment in 2023, but in 2024, we’re taking things up a notch with glossy 3D nail art. This trend offers vibrant, eye-catching designs that matte finishes simply can’t deliver. Think raised designs, shapes, patterns, and even mini sculptures that add a new dimension to your nails.

Out: Sheer Glazed // In: Frosted Bolds

The beloved glazed donut nails, characterized by a sheer base, will be taking a backseat in 2024. Instead, nail artists predict a shift towards warm browns as the base color, creating a frosted effect. This new trend, known as frosted bolds, offers a bolder and more modern twist on the classic glazed nails.

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Out: Checkered Nails // In: Colorblocked Nails

Checkered nails had their moment in 2023, but they will be fizzling out in the new year. In their place, we can expect to see colorblocked nails, which allow for a curated color palette and offer a fun way to incorporate color and design into any manicure. Whether worn as a full nail design or as French tips, colorblocked nails are customizable and chic.

Out: Square Nails // In: Round Almond Nails

While there are many nail shapes to choose from, rounded almond nails are set to be a favorite among clients in 2024. This trend is all about embracing rounded tips, whether short or long, and moving away from the traditional square nail shape. Rounded almond nails offer more volume and movement, making them a versatile and stylish choice.


Out: Intricate Updos // In: Bouncy Blowouts

2024 is all about embracing “Effortless Elegance” when it comes to hair. Say goodbye to intricate updos and hello to bouncy blowouts. This shift towards more carefree looks is a response to the potential damage caused by over-styling. Natural textures, tousled bobs, lobs, and layered upswept hair will take center stage, offering a fresh take on ’90s hairstyles.

Out: Chunky Highlights // In: Babylights

Chunky highlights are on their way out in 2024, as we opt for a more elevated and natural finish. Babylights, which involve weaving extremely fine highlights throughout the hair, will make a triumphant return. These subtle highlights are closer to your natural hair color, reducing the need for frequent touch-ups.

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Out: Blunt Bobs // In: Choppy Bobs

Bobs are here to stay, but in 2024, we’re embracing choppy bobs over blunt ends. Blunt bobs lack volume and movement, while choppy bobs add layers and create more movement. This trend offers a fresh and dynamic look, perfect for those who want to experiment with different styles.

Out: Clouding // In: Lived-In Color

Low-maintenance looks are in, and clouding, a highlighting technique, is on its way out. In 2024, we’ll be opting for lived-in, monochrome hair colors that look more natural and blended. This trend allows your hair to make a statement without being overly accentuated.

Out: Waist-Length Braids // In: Braided Bobs

For a new protective style, the braided bob is set to take over in 2024. Bobs, specifically braided bobs, are versatile and can be styled in various ways. Whether you opt for a chin-length bob with gentle flips or a shoulder-length bob for a chic lob, this trend is perfect for all hair types.


Out: Mega Lashes // In: Wispy Lashes

Big, thick lashes are so 2023. In 2024, wispy angel lashes will be the go-to choice. These fine, feathery lashes offer a natural yet eye-catching look that enhances your natural eye shape. Individual lashes or smaller clusters are recommended for a more customizable and natural appearance.

Out: Clean Girl Aesthetic // In: Party Girl Vibes

The clean girl aesthetic, characterized by minimalistic makeup, will be replaced by the party girl aesthetic in 2024. With the revival of the club scene and an emphasis on self-expression, we can expect to see more color, glitter, and abstract looks. Graphic eyeliner, playful lip colors, and multichromatic finishes will take center stage.

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Out: Barbiecore // In: Tomato Girl Makeup

In 2023, sweet, hyperfeminine pink looks dominated the beauty scene, but in 2024, we’re embracing darker and bolder shades. Red, in particular, will take the spotlight, offering a stronger and fiercer look. From vibrant red lipstick to striking eyeliner, this shade will make a statement in the coming year.


Out: Face Rolling // In: Red Light Therapy

While face rolling had its moment, LED devices are set to become a bigger part of our skincare routines in 2024. At-home technology for the skin continues to improve, with microcurrent, LED, and ultrasound therapy gaining popularity. Red light therapy, in particular, offers numerous benefits and will be a key trend in the skincare world.


As we enter 2024, the beauty landscape is set for exciting changes. From minimalist nails to bouncy blowouts, and from wispy lashes to red light therapy, these trends offer fresh and innovative ways to enhance our natural beauty. Embrace the shifts and get ready to experiment with new looks that will define the year ahead.

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