Celebrating Black-Owned Beauty Brands: Supporting Diversity and Empowerment

14 February 2024

Discover a Range of Black-Owned Beauty Brands Making Waves in the Industry

As we celebrate Black History Month, it’s important to recognize and support Black-owned businesses, including those in the beauty industry. Today, there is a wealth of innovative beauty brands owned and operated by Black men and women, who not only create exceptional products but also give back to communities of color. From long-lasting lipsticks to inclusive foundations, these brands offer a diverse range of products that cater to a variety of skin tones and needs. In this article, we highlight some of the best Black-owned beauty brands and their products, curated by Allure Editor-in-Chief Jessica Cruel.

Lipstick: Embracing Boldness and Individuality
When it comes to lipsticks, Black-owned brands have you covered. The Lip Bar, available on Amazon, offers a stunning range of shades, including the vibrant “Bawse Lady,” the fiery “Hot Mama,” and the alluring “Siren – Coral.” These lipsticks are not only highly pigmented but also long-lasting, ensuring your bold lip color stays intact all day. For those seeking a touch of nostalgia, Sephora carries Fashion Fair’s Iconic Lipstick, a classic brand that has been a staple in the Black community for decades. With a wide range of shades, this lipstick provides a creamy and hydrating formula that glides on smoothly.

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Blush: Enhancing Natural Beauty
For a natural flush of color, Danessa Myricks Beauty offers the Yummy Skin Blurring Balm Powder in the shade “Flushed – Matte Color for Cheek & Lip.” This versatile product can be used as both a blush and a lip color, providing a seamless and long-lasting finish. The brand’s commitment to inclusivity is evident in its shade range, ensuring that everyone can find a shade that complements their skin tone.

Concealer/Foundation: Celebrating Diversity and Individuality
BLK/OPL’s True Tone Brightening Concealer, available on Amazon, offers a range of shades designed to match a variety of skin tones. From the deep shade “Riche Reese” to the warm “Homme of Henna” and the medium “Carmella Dream,” these concealers provide excellent coverage while brightening the under-eye area. Additionally, Sephora carries PAT McGRATH LABS’ Sublime Perfection Concealer, a high-performance product that offers buildable coverage and a radiant finish. Ami Colé’s Skin-Enhancing Lightweight & Blurring Foundation Stick is another standout product, providing a lightweight formula that evens out the skin tone while allowing it to breathe.

Conclusion: Embracing Diversity and Empowering Communities
Supporting Black-owned beauty brands is not only a way to celebrate Black History Month but also a means to promote diversity and empowerment within the beauty industry. These brands and their products represent a commitment to inclusivity and cater to a wide range of skin tones and needs. By incorporating these products into our beauty routines, we can contribute to a more diverse and representative beauty landscape. So, this Black History Month and beyond, let’s continue to support and uplift Black-owned brands, embracing the beauty and power of diversity.

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