Celebrity Beauty Brands: Breaking Down the Best Products

14 January 2024

Lifestyle expert Lori Bergamotto shares her top picks for celebrity beauty brands, from skincare to makeup and haircare.

Celebrities have long been trendsetters in the world of beauty and fashion, and their influence has only grown with the rise of social media. With so many celebrities launching their own beauty brands and products, it can be overwhelming to know which ones are worth the hype. Thankfully, “Good Morning America” lifestyle contributor Lori Bergamotto has done the research and is here to break down the best of the best across hair, skin, makeup, and more. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s cult-favorite Rare Beauty Soft Pinch Liquid Blush, Bergamotto’s picks cover a wide range of beauty needs. Let’s dive into her recommendations and find out what makes these celebrity beauty products stand out.

The Outset Firming Vegan Collagen Prep Serum:

Scarlett Johansson’s beauty brand, The Outset, has gained attention for its Firming Vegan Collagen Prep Serum. Bergamotto praises the serum for its ability to hydrate, plump, firm, and brighten even the most sensitive skin. Users have reported noticeable results in under a week, with age lines softened and a more balanced, brighter complexion. Makeup artists also love it as a primer to keep skin supple before applying makeup.

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Rare Beauty Soft Pinch Liquid Blush:

Selena Gomez’s Rare Beauty line has become a sensation, and the Soft Pinch Liquid Blush is a standout product. Bergamotto describes it as a weightless, long-lasting liquid blush that is buildable and bendable for a natural-looking flush. The blush has flown off Sephora’s shelves and gained popularity on TikTok. Gomez herself loves the soft hint of blush it adds to a look, while users appreciate its mistake-proof application and long-lasting formula.

Fenty eyeliners and eye pencils:

Rihanna’s Fenty Beauty brand is known for its iconic products, and the eyeliners and eye pencils are no exception. Bergamotto highlights the hyper-pigmented, water-resistant liner with a special flex tip and triangular shape, making it effortless to create cool and precise lines. Makeup artists and users alike have been impressed by the quality and performance of these eyeliners.

LolaVie Glossing Detangler:

Jennifer Aniston’s hair line, LolaVie, has gained popularity with its Glossing Detangler. Bergamotto praises this lightweight spray for its ability to detangle, protect, enhance shine, and smooth hair in one spritz. Aniston’s famous locks have made her the perfect spokesperson for this bestselling product.

Pattern Beauty Hair Tools Kit:

Tracee Ellis Ross’ Pattern Beauty line has resonated with women who have curly, coily, and tight hair textures. Bergamotto highlights the hair tools in the Pattern Beauty Hair Tools Kit, which hairstylists rave about. The brushes in the kit are thoughtful and impressive, catering specifically to the needs of textured hair.

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Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint:

Alicia Keys’ Soulcare line offers a makeup multitasker with the It’s Like Skin 2-in-1 Concealer + Tint. Bergamotto mentions that this product brightens and blurs for a lit-from-within complexion. With over 40 shades available, it caters to a wide range of skin tones.

Kora Organics Noni Glow Face Oil:

Miranda Kerr’s Kora Organics line offers the certified organic Noni Glow Face Oil, a bestseller that instantly nourishes, brightens, and smooths all skin types. Bergamotto highlights the impressive combination of antioxidant-packed Noni fruit and vitamin-rich oils in this face oil.

Florence by Mills self-adjusting lip and cheek balm:

Millie Bobby Brown’s Florence by Mills line offers a unique self-adjusting lip and cheek balm. Bergamotto notes that this product reacts with the skin’s pH and moisture level, providing a perfect glossy glow. Formulated with plant-based esters, the balm is hydrating and adds a natural flush to the lips and cheeks.


Celebrity beauty brands have become a significant presence in the beauty industry, offering innovative and high-quality products. Lori Bergamotto’s top picks showcase the best of these brands, from Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Millie Bobby Brown’s self-adjusting lip and cheek balm. Whether you’re looking for skincare, makeup, or haircare, these celebrity beauty products offer a range of options to suit different needs and preferences. So why not take a cue from the stars and try out some of these top-notch products?

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