Celebrity Beauty Brands: The Best Products Worth the Hype

12 January 2024

A breakdown of the top celebrity beauty brands and their must-have products, as recommended by a lifestyle expert.

Celebrities have long been trendsetters in the world of beauty and fashion. With their access to top experts and resources, it’s no wonder that many celebrities have launched their own beauty brands or endorsed products. However, with so many options available, it can be overwhelming to determine which ones are truly worth the hype. That’s where Lori Bergamotto, a lifestyle contributor for “Good Morning America,” comes in. She has curated a list of the best celebrity beauty products across hair, skin, makeup, and more. Let’s explore her top picks and find out why they are worth your attention.

The Outset Firming Vegan Collagen Prep Serum:

Scarlett Johansson’s brand, The Outset, has gained attention for its Firming Vegan Collagen Prep Serum. This super serum is packed with hydrating, firming, and brightening ingredients, making it suitable for even the most sensitive skin. Users have reported noticeable results in under a week, with softened age lines and a more balanced complexion. Makeup artists also love using it as a primer to create a supple base for makeup application.

Rare Beauty Soft Pinch Liquid Blush:

Selena Gomez’s Rare Beauty line has created a viral sensation with its Soft Pinch Liquid Blush. This weightless and long-lasting blush is buildable and blendable, providing a natural-looking flush. It has become a favorite among TikTok users and has consistently sold out at Sephora. Gomez herself loves the soft hint of blush it adds to a look, while users appreciate its lightweight formula and all-day staying power.

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Fenty eyeliners and eye pencils:

Rihanna’s Fenty Beauty line has achieved iconic status, and its eyeliners and eye pencils are no exception. The hyper-pigmented, water-resistant liquid liner features a flex tip and triangular shape for effortless application. Makeup artists and users alike have been impressed by the quality and ease of use, reflecting Rihanna’s cool and edgy aesthetic.

LolaVie Glossing Detangler:

Jennifer Aniston’s hair line, LolaVie, has quickly become a bestseller. The Glossing Detangler is a lightweight spray that not only detangles but also protects, enhances shine, and smooths the hair. Known for her famous locks, Aniston has created a product that caters to all hair types, leaving them looking healthy and lustrous.

Pattern Beauty Hair Tools Kit:

Tracee Ellis Ross’ Pattern Beauty line has gained popularity for its focus on textured hair. The hair tools, including brushes, have been highly praised by hairstylists. Ross created the line to cater to women with curly, coily, and tight hair textures who felt underserved by the mainstream market. The thoughtful and impressive hair tools in this kit have been a game-changer for many.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint:

Alicia Keys’ Soulcare line offers a multitasking product that brightens and blurs the complexion. The 2-in-1 Concealer + Tint comes in over 40 shades, ensuring inclusivity for all skin tones. It provides a lit-from-within glow and is loved for its versatility and natural finish.

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Kora Organics Noni Glow Face Oil:

Miranda Kerr’s Kora Organics line has gained attention for its certified organic face oil. The Noni Glow Face Oil nourishes, brightens, and smooths all skin types. Packed with antioxidant-rich Noni fruit and vitamin-rich oils, this bestseller is a must-have, especially during the dry winter months.

Florence by Mills self-adjusting lip and cheek balm:

Millie Bobby Brown’s Florence by Mills line offers a unique self-adjusting lip and cheek balm. This hydrating balm reacts with your skin’s pH and moisture level, creating a customized color. Formulated with plant-based esters, it provides a glossy glow that lasts. Its efficacy has proven to outlast the novelty of self-adjusting products, making it a favorite among beauty enthusiasts.


When it comes to celebrity beauty brands, it’s important to separate the hype from the truly exceptional products. Lori Bergamotto’s curated list offers insights into some of the best celebrity beauty products available. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Soft Pinch Liquid Blush, these products have gained popularity for their quality, effectiveness, and unique features. Whether you’re looking for skincare, makeup, or haircare, these celebrity-endorsed products are worth considering for your beauty routine.

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