Celebrity Makeup Artist Kelli Anne Sewell Reveals Her Holy Grail Beauty Products

8 February 2024

Embracing natural beauty and empowering confidence through makeup

In a world where artificial enhancements dominate the beauty industry, celebrity makeup artist Kelli Anne Sewell takes a different approach. With a focus on enhancing natural beauty and empowering confidence, Sewell has become a sought-after artist among celebrities and influencers. In an exclusive interview with Us Weekly, Sewell shares her favorite beauty products and discusses the transformative power of makeup.

Embracing Individuality and Inner Beauty

Sewell believes that everyone possesses their own unique beauty and aims to enhance rather than alter it. She finds joy in witnessing her clients’ reactions when they see themselves in the mirror and exclaim, “Oh my God, I look like me but ten times better!” For Sewell, this is the ultimate goal and testament to the power of makeup.

Makeup as a Creative Outlet and Confidence Booster

As the founder of Makeup By Kelli Anne, Sewell has created a platform to educate and empower others through makeup tutorials and discussions with female entrepreneurs. She sees makeup as not only a creative outlet but also a source of confidence. Through her platform, she witnesses people gaining confidence and embracing their inner beauty.

Kelli Anne’s Holy Grail Beauty Products

Sewell shares her favorite beauty products that help achieve a “your skin, but better” look. These products have become staples in her kit and are loved by her clients as well.

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1. Favorite Moisturizer: Tatcha Dew Cream
Sewell recommends Tatcha Dew Cream, a versatile moisturizer that gives the skin a radiant, glowing appearance, regardless of skin type.

2. Favorite Brow Gel: Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills Brow Freeze Gel is Sewell’s go-to brow product. She loves how it lifts the brows, giving the face structure and a youthful lift.

3. Favorite Lip Mask: Summer Fridays Lip Butter Balm
For hydrated and nourished lips, Sewell swears by Summer Fridays Lip Butter Balm. It can be worn alone or under makeup, providing intense hydration and a plump appearance.

4. Favorite Powder: Huda Easy Bake Loose Baking and Setting Powder in Cupcake
Sewell prefers Huda Easy Bake Loose Baking and Setting Powder in the shade Cupcake. This finely milled powder helps mattify the skin and provides a flawless finish.

5. Favorite Drugstore Beauty Product: Maybelline Lash Sensational Sky High Mascara
Maybelline Lash Sensational Sky High Mascara has gained popularity for its incredible lengthening and volumizing effects. Sewell also praises Maybelline’s liner and lip products for their quality and affordability.

6. Favorite Foundation: Armani Luminous Silk Foundation
Armani Luminous Silk Foundation is Sewell’s top pick for its versatility and ability to enhance the skin’s natural beauty. It photographs beautifully and provides a “your skin but better” effect.

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7. Favorite Full-Glam Concealer: Natasha Denona Brightening & Hydrating Serum Concealer
For a full-glam look, Sewell recommends Natasha Denona Brightening & Hydrating Serum Concealer. It offers excellent coverage and a radiant finish.

8. Favorite Everyday Concealer: Kosas Creamy and Brightening Concealer
Kosas Creamy and Brightening Concealer is Sewell’s go-to for everyday wear. It provides a natural, skin-like finish and can be layered for more coverage.

9. Favorite Concealer for Mature Skin: Saie Beauty Hydrobeam Concealer
Sewell suggests Saie Beauty Hydrobeam Concealer for mature skin. Its skincare-focused formula provides hydration and a youthful glow.

10. Favorite Acne Cover-Up: Makeup Forever Waterproof Concealer
To cover acne spots, Sewell relies on Makeup Forever Waterproof Concealer. Its long-lasting and waterproof formula ensures blemishes remain concealed throughout the day.


Kelli Anne Sewell’s approach to makeup focuses on enhancing natural beauty and empowering confidence. Through her favorite beauty products, she helps clients achieve a “your skin, but better” look. Sewell’s passion for makeup as a creative outlet and confidence booster is evident in her work and her dedication to empowering others through her platform. By embracing individuality and inner beauty, Sewell reminds us that makeup can be a transformative tool that celebrates and enhances our unique features.

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