ELLE Future of Beauty Awards 2023: Celebrating Innovation and Breakthroughs

12 December 2023

The ELLE beauty department reveals the winners of this year’s Future of Beauty Awards, highlighting the most inventive products that are pushing the industry forward with scientific, technological, and inclusivity advancements.

The beauty industry is constantly evolving, with new products and innovations hitting the market every year. To recognize the most groundbreaking and forward-thinking beauty products of 2023, the ELLE beauty department undertook an extensive review process, analyzing nearly 700 entries and testing almost 1,000 products. The winners of the Future of Beauty Awards are products that not only launched in 2023 but also showcased true breakthroughs in their founders, brand philosophies, ingredients, formulations, and campaigns. From skincare to fragrance, haircare to makeup, these products are at the forefront of the industry, pushing boundaries and setting new standards.


The skin category saw a range of innovative products that are revolutionizing skincare routines. One standout winner is the Violette_FR Invisible Bandage, a liquid bandage that not only conceals blemishes but also actively smooths texture and reduces the size of zits. Another winner, the Danessa Myricks Groundwork Defining Neutrals Palette, infuses each shade with Upsalite technology, blurring imperfections and absorbing excess oils for impeccable shine control. OPI’s Repair Mode Bond Building Nail Serum works to rebuild bonds in the keratin, promising 99 percent restoration in just six days.

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Makeup and Nails

Makeup and nails also had their fair share of innovative products. Patrick Ta’s Major Headlines Double-Take Crème & Powder Blush duo quickly and easily provides the perfect flush, while the KS&CO Microfeathering Pen creates the illusion of delicate, individual brow hairs. La Bomme Angle Baby, a liquid liner with a rotating 360 tip, makes application a breeze, and Benefit’s Fan Fest Mascara features a full flex fiber brush for even distribution and extreme definition. Westman Atelier’s Eye Want You Mascara stands out as a “clean” mascara, delivering visible length and volume without any clumping. L’Oreal Paris’ Colour Riche Intense Volume Matte Lipstick offers long-lasting wear and hydration with its ultra-pigmented formula.


In the hair category, the Crown Affair’s haircare products stood out. Their attention to detail and commitment to quality ingredients earned them a well-deserved win. The brand’s focus on creating a luxurious and holistic haircare experience is evident in their products, which are designed to nourish and enhance hair health.


Fragrance winners showcased the intersection of science and scent. Future Society’s Solar Canopy brings back extinct flower scents using DNA sequencing and yeast fermentation. Vyrao’s Sun Rae fragrance was developed with the Science of Wellness program, combining mood-mapping and scent-emotion research to create a scientifically uplifting scent. LilaNur Parfums’ Zafran Boisé Eau de Parfum pays homage to Indian cultural practices of scenting the body with attar scent oils, resulting in a smoky, unique saffron fragrance. Jo Malone London’s English Pear & Sweet Pea fragrance features the extract of an entire Williams pear, creating a soft, powdery, fruity floral scent. Homecourt’s Steeped Rose Room Deodorant not only perfumes the air but also neutralizes bad odors at a molecular level.

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Tools and Treatments

In the tools and treatments category, Skinvive’s skin booster filler stood out for its ability to improve the appearance of the skin via deep moisture. Mount Lai’s Vitality Qi LED Gua Sha Device combines gua sha with LED technology for a revitalizing skincare experience. Medicube’s Age-R Derma Shot Electro Facial Massager has gained popularity on TikTok for its ability to sculpt the face and create a glassy complexion. CurrentBody Skin’s LED Hair Regrowth Device utilizes over 100 red wavelengths to stimulate circulation and blood flow to the follicles. Therabody’s TheraFace Mask combines LED lights with soothing vibrational therapy for a deeply relaxing skincare treatment.


The winners of the ELLE Future of Beauty Awards 2023 represent the forefront of innovation and breakthroughs in the beauty industry. From skincare to fragrance, haircare to makeup, these products are pushing boundaries and setting new standards. With their scientific advancements, technological innovations, and commitment to inclusivity, these products are shaping the future of beauty. As the industry continues to evolve, we can expect more exciting and groundbreaking products to come.

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