Eye on America: AI Advancements in Health Care, Cosmetics, and Beyond

30 December 2023

Experts predict the top health and wellness trends for 2024

As we enter a new year, the focus on health and wellness remains at the forefront of consumers’ minds. After a year dominated by discussions on mental health, COVID variants, and weight-loss drugs, experts are now looking ahead to 2024 to determine what health topics will capture the public’s attention. From advancements in weight loss treatments to the integration of artificial intelligence in healthcare, the year ahead promises exciting developments in various sectors. In this article, we will explore the top trends predicted by experts in the field, providing insights into the future of health and wellness.

The Ozempic “Ripple Effect”:

One trend expected to make waves in 2024 is the resurgence of weight loss-focused trends, influenced by drugs like Ozempic. With the help of celebrity endorsements, these new weight-loss drugs have gained significant traction. Their popularity has also sparked interest in supplements making weight-loss claims, such as berberine, often referred to as “nature’s Ozempic.” Despite limited evidence supporting these claims, experts anticipate an increase in products containing berberine. Snack-makers and fast-food chains may also respond to the growing demand for healthier options, offering smaller portions and more nutritious ingredients to cater to health-conscious consumers.

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Smart Tech Takeover:

While smartwatches have been popular for tracking exercise, sleep, and other health metrics, experts predict that 2024 will bring a new level of wearable health tech. These devices will go beyond monitoring and incorporate screening features to detect health issues before they become more significant problems. Artificial intelligence will play a crucial role in this advancement, as it enables the analysis of vast datasets and provides valuable insights. In the near future, individuals may seek a “second opinion” from a computer rather than a physician, leveraging the power of AI in healthcare.

Shift to Science:

In 2024, consumers are expected to prioritize wellness strategies backed by clinical studies and research. With an increasing awareness of misinformation, individuals will seek science-based, performance-proven products and services. Mindbody and ClassPass’s annual prediction report suggests that consumers will become more discerning about what they put on their bodies and who they trust for advice, prioritizing research and expertise. This shift also applies to wellness-focused social media, as young people are likely to rely more on licensed professionals for accurate diagnoses and effective counseling, moving away from non-credentialed influencers.

Increased Focus on Social Connections:

After years of pandemic-induced isolation, experts observe a growing desire for social connections in 2024. In-person therapy sessions and group sports are becoming more appreciated as individuals seek healthy socializing opportunities. Isolation has been linked to increased stress, inflammation, anxiety, and depression, prompting many to prioritize social activities for improved mental well-being. The rising popularity of activities like pickleball exemplifies the desire for social fitness, combining exercise with community engagement.

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Looking Toward Longevity:

Longevity and self-care will continue to be key priorities in 2024, with a focus on plant-based eating, sleep health, and gut health. The concept of living better and longer will drive individuals to adopt these trends. Exercise, specifically strength training, will be embraced as a means to achieve longevity. Rest and recovery will also receive increased attention, with innovative techniques like cold therapy and temperature therapy gaining popularity. The travel industry is not exempt from the wellness movement, as wellness tourism becomes more prevalent, offering trips focused on yoga, skill development, self-care, and stress-free activities.


As we embark on a new year, the health and wellness landscape is set to undergo significant transformations. From the influence of weight-loss drugs like Ozempic to the integration of artificial intelligence in healthcare, consumers can expect exciting advancements in various sectors. The shift towards science-based approaches, the emphasis on social connections, and the focus on longevity and self-care all point to a growing awareness of holistic well-being. As individuals become more discerning and prioritize research-backed strategies, the health and wellness industry will continue to evolve to meet their needs.

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