24 December 2023
As the medical spa industry continues to thrive, designers are faced with the challenge of creating spaces that balance healthcare regulations with a luxurious and relaxing environment.
The concept of medical spas, which combine healthcare services with aesthetic treatments, has gained significant popularity in recent years. These establishments offer a range of minimally invasive procedures, such as chemical peels and body sculpting, in a setting that promotes wellness and relaxation. However, designing a medical spa that meets both healthcare standards and the expectations of clients can be a daunting task. This article explores the evolving landscape of medical spa design and the strategies designers are employing to create spaces that are both functional and luxurious.
Embracing Biophilia and Glamour: Designing Primary Care Facilities and Plastic Surgeon Offices
Primary care facilities like Parsley have revolutionized the traditional doctor’s office by incorporating biophilic design elements. By introducing natural materials, soothing colors, and greenery, these spaces aim to create a calming and healing environment for patients. On the other hand, plastic surgeons like Dr. Garth Fisher have transformed their offices into glamorous spaces, mirroring the transformative results they offer through their procedures. While medical spa designers are not bound to these specific aesthetics, they must ensure their spaces do not feel outdated, uncomfortable, or unhealthy.
The Lucrative Potential of the Medical Spa Industry
With the medical spa industry valued at $16.4 billion in 2022, there is no denying the financial potential of this sector. Furthermore, market research suggests that the industry will grow by 15% annually, driven in part by the increasing popularity of wellness tourism. As new medical spas emerge, designers must consider their spaces as both luxury destinations and healthcare environments to stand out from the competition.
Designing for Experience: The Importance of Research and Client Expectations
To create a successful medical spa, designers must prioritize the overall experience for clients. Michael Hilal, an AD New American Voice, conducted extensive research by visiting a dozen competitors’ facilities in California before designing San Francisco’s Elinea medical spa. He discovered that many existing medical spas focused primarily on functionality, neglecting the experiential aspect. Similarly, Hema Persad, CEO of Sagrada Studio, drew from her own experiences as a spa-goer to inform her design choices. Persad emphasizes the importance of cleanliness, efficiency, and exceptional service, noting that harsh lighting and unsanitary conditions can instantly deter clients.
Conclusion:
As the medical spa industry continues to grow, designers face the challenge of creating spaces that seamlessly blend healthcare regulations with luxury and relaxation. By incorporating elements of biophilic design, embracing glamour, and prioritizing the overall client experience, designers can set their medical spas apart from the competition. With careful research and attention to detail, these spaces can offer a harmonious fusion of wellness and aesthetics, providing clients with a truly transformative experience.
