6 December 2023
The skincare brand, Rhode, founded by Hailey Bieber, has announced the appointment of Lauren Ratner as its new president and chief brand officer.
Rhode, the skincare line created by Hailey Bieber, has made a significant leadership change with the appointment of Lauren Ratner as its new president and chief brand officer. Ratner, who previously served as the head of brand, has been promoted to this role following the departure of former CEO Melanie Bender. With Ratner’s extensive experience in marketing and her involvement in forging unique partnerships, Rhode aims to continue its growth and innovation in the beauty industry.
A Rising Star in the Beauty Industry
Lauren Ratner has been a key figure at Rhode since 2020, even before the brand’s official launch. With her previous marketing positions at Reformation and Michael Kors, Ratner brings a wealth of experience and industry knowledge to her new role. She has played a pivotal role in Rhode’s success, including the recent collaboration with Krispy Kreme, where they released a limited edition version of Rhode’s popular Peptide Lip Treatment in a doughnut-inspired flavor. Ratner’s creativity and ability to form unexpected partnerships have been instrumental in establishing Rhode as a unique and innovative brand in the beauty market.
Expanding Beyond Skincare
Rhode initially entered the market in 2022 with a small range of skincare products. However, the brand has recently expanded into the realm of color cosmetics. In September, Rhode launched a range of tinted lip products, offering customers a new way to enhance their natural beauty. Building on this success, the brand introduced a sparkly edition in November, allowing consumers to experiment with different looks and express their individuality. Ratner’s promotion as president and chief brand officer signifies Rhode’s commitment to continued growth and diversification within the beauty industry.
A Period of Leadership Changes
The appointment of Lauren Ratner comes amidst a series of leadership shakeups at Rhode. Last year, Claudia Allwood, the founding CMO, left the company after joining in October 2021. Additionally, Iván Saragusti, the brand’s founding COO, departed in January 2022. While Ratner’s promotion fills the void left by the departure of CEO Melanie Bender, it remains unclear if Rhode intends to appoint a new chief executive at this time. These recent changes in leadership reflect the brand’s dynamic nature and its commitment to adapt and evolve in a rapidly changing industry.
Conclusion:
With the appointment of Lauren Ratner as president and chief brand officer, Rhode continues to make waves in the beauty industry. Ratner’s expertise and innovative approach to marketing have already proven instrumental in Rhode’s success. As the brand expands its product offerings and navigates through leadership changes, Rhode remains committed to providing unique and high-quality skincare and beauty products to its customers. With Ratner at the helm, Rhode is well-positioned to continue its growth and establish itself as a frontrunner in the competitive beauty market.
