The Best e.l.f. Cosmetics Products: Quality Over Virality

29 January 2024

Celebrity makeup artists reveal their top picks for e.l.f. cosmetics

In the world of makeup, products often go viral on social media platforms like TikTok and Instagram. However, the true test of a product’s greatness lies in its quality, rather than its popularity. When it comes to e.l.f. cosmetics, this affordable beauty brand has managed to gain attention not just for its viral success, but also for the high-performance formulas that back it up. In this article, we turn to the expertise of celebrity makeup artists Kelli Anne Sewell and Allie Renee, who share their favorite e.l.f. products that stand out for their quality and performance.

A Focus on Performance and Long Wear

As celebrity makeup artists, Sewell and Renee prioritize performance and long wear when selecting products. According to Sewell, the ideal product is one that combines both aspects seamlessly. She also values formulas that can be easily mixed to achieve desired outcomes. With this criteria in mind, they have curated a list of the best e.l.f. products that meet their high standards.

Flawless Face: Foundation and Concealer

A flawless face is the cornerstone of any makeup look, and e.l.f. offers a range of foundation and concealer options to achieve just that. Sewell recommends the e.l.f. Flawless Finish Foundation for its lightweight yet buildable coverage. She also praises the e.l.f. Hydrating Camo Concealer for its ability to cover imperfections while providing a hydrating and long-lasting finish.

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Luscious Lips: Lipsticks and Lip Glosses

For statement-making lips, Sewell and Renee turn to e.l.f.’s lip products. Sewell loves the e.l.f. Lip Lacquer for its high-shine finish and comfortable wear. She also recommends the e.l.f. Lip Exfoliator, which gently buffs away dry skin, leaving lips soft and smooth. Renee adds that the e.l.f. Matte Lip Color is a must-have for its long-lasting, velvety matte finish.

Defined Eyes: Eyeshadows and Eyeliners

When it comes to eye makeup, e.l.f. offers a variety of options to create stunning looks. Sewell suggests the e.l.f. Bite-Size Eyeshadow Palette for its highly pigmented shades and convenient size. She also recommends the e.l.f. Liquid Eyeliner for its precise application and smudge-proof formula. Renee adds that the e.l.f. Eyebrow Kit is perfect for achieving well-defined brows with its wax and powder duo.

Radiant Glow: Highlighters and Bronzers

To achieve a radiant glow, Sewell and Renee turn to e.l.f.’s highlighters and bronzers. Sewell highlights the e.l.f. Baked Highlighter for its luminous finish and buildable intensity. She also recommends the e.l.f. Bronzer Palette for its versatile shades that suit a range of skin tones. Renee adds that the e.l.f. Jelly Highlighter is a unique and fun product that delivers a dewy glow.


While viral success can often be misleading, e.l.f. cosmetics has managed to gain attention for all the right reasons. With a focus on performance, long wear, and quality formulas, their products have garnered praise from celebrity makeup artists like Kelli Anne Sewell and Allie Renee. From flawless face products to luscious lip colors, defined eye essentials, and radiant glow options, e.l.f. offers a wide range of affordable and high-quality cosmetics. So, the next time you see an e.l.f. product making waves on social media, you can be confident that it’s not just about the hype, but about the exceptional quality that lies within.

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