24 January 2024
Stay ahead of the curve with key articles and expert analysis
The beauty industry is constantly evolving, with new trends, products, and strategies emerging on a regular basis. Staying informed and up-to-date is crucial for professionals in this field, whether you’re preparing for a job interview, aiming for a promotion, or simply seeking to excel in the workplace. In this article, we will explore the most recent and relevant industry news and insights, providing you with the knowledge and market awareness to succeed.
Introducing The Business of Beauty Daily Newsletter
The Business of Beauty, a leading source for comprehensive coverage of the global beauty and wellness industries, is expanding its commitment to delivering in-depth content and events. With a new edition of their newsletter now available every weekday, subscribers can expect to receive must-read news and analytical features to stay informed and ahead of the curve.
The Biggest Beauty Trends to Watch in 2024
In 2024, beauty shopping is driven by a combination of influencer-led impulse buys and practical online research. Customers are embracing viral fragrances and makeup products recommended by social media influencers, while also seeking skincare ingredients and budget-friendly options. TikTok continues to set off beauty crazes, with products endorsed by celebrities leading to increased sales. Additionally, consumers are showing a growing interest in cosmeceuticals and hair treatments that deliver instant results, prioritizing efficacy and clear explanations from brands.
How Beauty Brands Are Gearing Up for 2024
As the beauty industry becomes more competitive, brands are focusing on customer acquisition and streamlining their spending. With rising customer acquisition costs and reduced access to capital, founders are looking beyond social media platforms to reach new audiences. Balancing the demand for innovation with a sustainable product rollout calendar is also a priority, ensuring that brands can meet consumer expectations while maintaining profitability.
Lip Gloss Is Beauty’s Secret to Sales and Sex
Lip gloss has made a comeback, marketed as a lip care product rather than just makeup. By positioning lip gloss as a treatment and incorporating skincare ingredients, brands appeal to consumers’ desire for self-care and betterment. This shift in marketing has resulted in increased sales and higher price points for lip gloss products.
How Struggling Beauty Brands Can Course-Correct
Many beauty brands are facing challenges in the current market, including rising customer acquisition costs, reduced profitability, and oversaturation. To course-correct, brands need to find a balance between scaling through wholesale and maintaining profitability. It is crucial for brands to account for the cost of merchandising in stores and the increased expenses associated with sourcing ingredients and maintaining the supply chain.
Puig Acquires Dr. Barbara Sturm
Spanish beauty and fashion conglomerate Puig has acquired a majority stake in German premium skincare brand Dr. Barbara Sturm. With retail sales reaching $150 million in 2023, Puig aims to expand the brand internationally and grow its existing network of spas and boutiques. Dr. Barbara Sturm’s founder will retain a minority stake in the business and continue to serve as chief product officer and brand ambassador.
There’s More to Building a Beauty Brand Than Selling Lipstick
Creativity and accessibility are key factors in building successful beauty brands. While avant-garde creativity may attract attention, brands need to find a balance between innovation and relatability. Fashion and beauty must be both desirable and relatable to appeal to a wide range of consumers.
The Business of Beauty Haul of Fame: Personally Victimised by Regina George
Beauty brands are increasingly using product placements and sponsorships to reach consumers. From featuring in movies to red carpet events, brands are finding creative ways to promote their products. The use of social media influencers and independent creative directors has transformed awards shows into mini-commercials for beauty brands.
In the fast-paced and ever-changing beauty industry, staying informed is essential for professionals looking to excel in their careers. By keeping up with the latest trends, insights, and strategies, beauty professionals can enhance their market awareness and emulate the success of industry leaders. Whether it’s through daily newsletters, understanding consumer trends, or finding innovative ways to promote products, the beauty industry offers a wealth of opportunities for growth and success.