The Most Popular Beauty Products of 2023: A Roundup of Tried-and-Trues and Fresh Finds

24 January 2024

From skincare to makeup to haircare, these are the products that captivated beauty enthusiasts in 2023.

In the ever-evolving world of beauty, it can be challenging to keep up with the latest and greatest products. However, some beauty staples withstand the test of time, while new releases capture our attention and become instant favorites. To provide insight into the most sought-after beauty products of 2023, we analyzed the preferences of our readers and compiled a comprehensive roundup. From skincare heroes to makeup must-haves to haircare essentials, these products have garnered rave reviews and become cult favorites among beauty enthusiasts.

Hopelessly Devoted to You:

When it comes to skincare, one product stood out among all others in 2023: RoC’s Retinol Correxion Eye Cream. Loved by our readers, this powerful formulation combines pure vitamin A with glycerin to address wrinkles, crow’s feet, dark circles, and puffiness. Its effectiveness and gentle nature have made it a daily staple for many. La Roche-Posay and SkinCeuticals also garnered attention with their skincare offerings. La Roche-Posay’s Best Vitamin C Serum, featuring neurosensine, glycerin, and hyaluronic acid, soothes and refines the skin. SkinCeuticals’ Discoloration Defense, with tranexamic acid, corrects and prevents dark spots, making it a perennial favorite.

That New-New:

New releases in the beauty world always generate excitement, and 2023 was no exception. Tarte’s Shape Tape Radiant, an extension of their beloved Shape Tape family, brought a glow-inducing twist to their concealer range. MAC’s Lash Dry Shampoo revolutionized mascara maintenance by softening dried-up mascara and detangling clumps. In the realm of skincare, Ilia’s sea fennel eye cream, a natural retinol alternative, and The Ordinary’s gentle foaming cleanser gained popularity among our readers.

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Put in the (Makeup) Bag:

Foundation is a makeup essential, and L’Oreal Paris’ Perfect Radiance Foundation won over our readers with its glowy, red carpet-worthy finish. Armani’s Luminous Silk and Chanel’s Les Beiges were the luxury favorites for those willing to splurge. Saie’s Slip Tint provided the perfect natural glow, while Milk Makeup’s Hydrogrip primer and One Size by Patrick Starr’s On ‘Til Dawn primer sealed the deal for a flawless makeup application. Tubing mascara made a comeback, with Essence’s Bye Bye Panda Eyes offering an affordable option. Tarte’s Tartelette in Bloom Eye Shadow Palette remained a timeless favorite, with its versatile range of everyday neutrals.

‘Your Lips But Better’ Tints:

Soft, natural lip shades were the go-to in 2023. Chanel’s Rouge Coco Baume in 928 Pink Delight and Charlotte Tilbury’s Pillow Talk became iconic choices. Peripera’s K-beauty lip tints also gained popularity among our readers, offering a long-lasting and vibrant option.

The Most Likely Ingredient to Succeed:

Hyaluronic acid emerged as the star skincare ingredient of 2023. Known for its hydrating properties, it delivers plump and dewy skin. Glow Recipe’s Plump Plump Hyaluronic Serum, with its multiple weights of hyaluronic acid, and SkinCeuticals Hyaluronic Acid Intensifier, enriched with licorice root and purple rice, were highly sought-after by our readers. The peach-tinted Ole Henriksen Banana Bright+ Eye Creme and CeraVe moisturizing cream, both infused with hyaluronic acid, also garnered attention.

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Mature Skin Must-Haves:

Beauty products targeted towards mature skin gained traction in 2023. SkinCeuticals C E Ferulic, packed with vitamin C and ferulic acid, remained a top choice. Paula’s Choice Antioxidant Serum, suitable for sensitive skin, also gained popularity.

Routine Standouts:

Skincare routines often undergo tweaks, and our readers consistently turned to La Roche Posay Toleriane and Neutrogena’s Hydro Boost moisturizers. Surprisingly, oil cleansers gained popularity, with DHC’s Deep Cleansing Oil leading the pack. Avene’s XeraCalm, a head-to-toe option, also found favor among our readers. Sunscreens played a vital role in skincare routines, with EltaMD UV Clear SPF 46 and Beauty of Joseon’s Relief Sun emerging as go-to choices.

Hair Heroes to the Rescue:

Nourishing hair products took center stage in 2023. Tea Tree Scalp Care Shampoo, known for combating dandruff, became a fan favorite. Tia Mowry’s clarifying shampoo also gained attention. Olaplex No. 8 Bond Moisture Mask and SheaMoisture’s Marfura Hydration Treatment topped the list for moisturizing hair care. SGX NYC’s Curl Power cream catered to curly hair needs, while the Infiniti Pro Conair Hair Dryer became the hot tool of choice.

And the Sexiest Award Goes To…
Vibrators had a moment in 2023, with LELO’s Sona 2 stealing the show. Womanizer, PinkCherry, and Maude also made their mark in this category, offering a range of options for intimate pleasure.

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The beauty landscape of 2023 was filled with tried-and-trues and exciting new releases. From skincare essentials to makeup must-haves to haircare heroes, these products captured the hearts of beauty enthusiasts. Whether it was RoC’s Retinol Correxion Eye Cream, L’Oreal Paris’ Perfect Radiance Foundation, or LELO’s Sona 2 vibrator, these products resonated with our readers and solidified their status as cult favorites. As we move forward, we eagerly anticipate the next wave of beauty innovations that will capture our attention and become the must-have products of the future.

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