The Power of Primer: Enhancing Your Makeup Routine for Flawless Results

28 December 2023

Discover the benefits of using primer and find the perfect one for your needs

Are you tired of your makeup not lasting throughout the day or not looking as smooth as you’d like? The solution may be simpler than you think: primer. This often-overlooked product can work wonders for your makeup application, ensuring that your foundation stays put, your blush blends seamlessly, and your overall look lasts longer. In this article, we delve into the world of makeup primers, exploring what they do, why they’re essential for women over 50, and which ones are the best in the market according to top makeup artists.

What does primer do for makeup?

Primer, as the name suggests, is a texture- or color-neutralizing product that prepares the skin for makeup application. It acts as a barrier between your skin and makeup, addressing common skin concerns such as redness, fine lines, wrinkles, enlarged pores, and excess oil. By using a primer, your foundation will have a smoother finish and stay on longer, providing a flawless look. According to celebrity makeup artist Jamie Greenberg, primer creates an ideal canvas for makeup, ensuring that it goes on evenly and lasts throughout the day.

Why primer is great for women over 50:

As we age, fine lines and wrinkles become more prominent, making it challenging for foundation and concealer to sit seamlessly on the skin. Primer fills in these lines and wrinkles, creating a smooth surface for your complexion products. Moreover, many primers on the market are formulated to hydrate and add radiance to the skin, addressing the dryness that often comes with aging. By incorporating a primer into your routine, you can achieve a youthful, lit-from-within glow.

How to use primer in your makeup routine:

To make the most of your primer, it’s essential to follow the correct application process. Start by completing your skincare routine, including serums, eye creams, and moisturizers. Then, apply the primer using your preferred method, whether it’s with your fingertips or a moistened makeup sponge. Allow the primer to sit on the skin for about a minute before applying foundation and concealer. This allows the product to absorb into the skin and create a clean base for makeup application.

The best makeup primers for women over 50:

When choosing a primer, it’s crucial to consider the ingredients and match them with your skin concerns. Water-based primers work best with water-based foundations, while silicone-based primers pair well with silicone-based foundations. Mixing the two can lead to makeup pilling or not adhering properly to the skin. Additionally, you can mix and match primers based on different areas of your face. For oilier areas, opt for a mattifying primer, while glowy primers can be used on the cheekbones and forehead for a radiant look. Here are some recommended primers:

1. Milk Makeup Hydro Grip Hydrating Makeup Primer: This sticky primer allows makeup to grip to the face, ensuring long-lasting wear.

2. Catrice Cosmetics The Corrector Anti-Redness Primer: Formulated with cica and allantoin, this primer soothes and treats redness, while green pigments neutralize redness.

3. Tula Prime of Your Life Smoothing and Firming Treatment Primer: Designed to visibly firm the skin, this primer addresses fine lines and wrinkles, leaving the complexion smoother.

4. LYS Beauty Secure Skin Gripping Primer: This skin-balancing primer minimizes the appearance of pores and controls excess oil production, ensuring makeup stays in place.

5. Catrice Cosmetics The Hydrator Plump and Fresh Primer: Water-based and infused with aloe vera, this primer provides an extra boost of hydration for the skin.

6. Urban Decay Eyeshadow Primer Potion: A cult-favorite, this eyeshadow primer erases creases and creates a clean base for eyeshadow, ensuring long-lasting wear.


Primer is a game-changer in the world of makeup, offering benefits such as extended wear, smoother application, and a flawless finish. For women over 50, primer becomes even more crucial in addressing aging skin concerns and adding radiance to the complexion. By choosing the right primer and incorporating it into your makeup routine, you can achieve a long-lasting, youthful look that enhances your natural beauty. So why not give primer a try and see the difference it can make in your makeup application?

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