The Rise of Botox in the Age of Zoom: A Reflection on Beauty Standards

10 January 2024

Exploring the Surging Popularity of Cosmetic Injectables in the Post-Pandemic Era

The Covid-19 pandemic has undoubtedly reshaped our lives in numerous ways. From the way we work to the way we socialize, the pandemic has forced us to adapt and embrace new technologies. One unexpected consequence of this shift has been the increased scrutiny of our appearances during daily video calls. As a result, the demand for cosmetic injectables, such as Botox, has skyrocketed. In this article, we delve into the rising popularity of Botox and the complex factors behind this trend.

A Banal Yet Relatable Decision

For many, the decision to try Botox may seem banal and superficial. After all, in a world grappling with pressing global issues, worrying about wrinkles can feel trivial. However, the allure of cosmetic injectables cannot be dismissed, especially when faced with the constant reminder of our aging faces during hours of Zoom calls. According to the American Society of Plastic Surgeons, the use of neuromodulator injections, including Botox, has surged by a staggering 73 percent in 2022 compared to 2019.

The Journey to Self-Acceptance

The author shares her personal journey towards self-acceptance, highlighting the internal struggles she faced in her youth and the gradual appreciation she developed for her unique beauty. In her late 30s, she believed she had reached a level of radical acceptance that would prevent her from resorting to cosmetic interventions. However, the relentless scrutiny of her appearance during video calls challenged these beliefs, leading her to reconsider her stance.

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The Beauty Industry’s Influence

The author reflects on her disinterest in the beauty industry throughout her life, preferring a more natural and low-maintenance approach to her appearance. However, she acknowledges the appeal of experimentation for others and the role the beauty industry plays in shaping societal beauty standards. The pressure to look pulled together, even during mundane activities, can be a significant factor in the decision to try cosmetic injectables.

The Impact of Zoom Culture

The rise of video conferencing platforms like Zoom has transformed the way we interact and perceive ourselves. The constant exposure to our own image, often under unflattering lighting and angles, has led many to become hyper-aware of their perceived flaws. This newfound self-consciousness has fueled the desire for quick fixes, such as Botox, to regain confidence and maintain a youthful appearance.

The Psychological Effects

Beyond the physical changes, the author explores the psychological impact of cosmetic interventions. She acknowledges the potential for increased self-esteem and confidence that can come from feeling more comfortable in one’s own skin. However, she also questions the underlying societal pressures and the potential for a never-ending cycle of chasing an unattainable standard of beauty.


The surge in Botox and cosmetic injectables during the pandemic reflects the complex interplay between societal beauty standards, self-perception, and the influence of technology. While the decision to try Botox may seem trivial in the grand scheme of things, it highlights the profound impact of the pandemic on our self-image. As we navigate the post-pandemic era, it is crucial to critically examine our motivations and strive for a balance between self-acceptance and the pressures imposed by societal expectations.

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