The Rise of Celebrity Beauty and Skincare Brands in India

12 December 2023

How Indian celebrities are redefining beauty with their own skincare lines

In a cultural shift that signifies the changing dynamics of fame and entrepreneurship, Indian celebrities are no longer just admired for their on-screen personas but also revered for their forays into the beauty and skincare industry. These celebrity beauty and skincare brands are not mere extensions of their fame; they are a reflection of their personal journeys, cultural heritage, and commitment to promoting well-being. With a focus on enhancing natural beauty and embracing individuality, these brands are empowering individuals to feel confident in their own skin. Here is a list of four celebrity beauty and skincare brands that have made a significant impact in India.

Kay Beauty by Katrina Kaif:

Founded by Bollywood actress Katrina Kaif, Kay Beauty epitomizes the fusion of glamour and simplicity. Drawing inspiration from her own experiences in the entertainment industry, Kaif’s brand offers a range of products designed to enhance natural beauty. With a strong emphasis on inclusivity and versatility, Kay Beauty celebrates individuality and provides high-quality formulations that cater to diverse skin tones.

Starstruck By Sunny Leone:

Actress Sunny Leone’s beauty and skincare brand, Starstruck, celebrates self-expression and individuality. By focusing on vibrant colors and bold formulations, Starstruck encourages consumers to embrace their inner creativity and experiment with their looks. The brand’s diverse product range caters to a wide range of makeup enthusiasts, allowing them to express themselves authentically.

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82ºE By Deepika Padukone:

Deepika Padukone’s luxury skincare brand, 82ºE, has experienced significant growth since its launch in 2022. Starting with sunscreen, serums, and moisturizers, the brand combines science and spirit to provide effective skincare solutions. Deepika’s brand caught attention when she showcased her entire range on her co-star Shah Rukh Khan in an Instagram video. With a slightly more premium price point, 82ºE has managed to win the hearts of consumers who swear by its efficacy.

Love Child By Masaba Gupta:

Designer and actor Masaba Gupta launched her beauty brand, Love Child, as an extension of her fashion brand. Starting with lipsticks and expanding to other beauty products, Love Child exudes a playful and colorful vibe that aligns with Gupta’s aesthetic. With a range of products including face mist, nail colors, primers, illuminating creams, and lip tints, Masaba is making her mark in the beauty industry one colorful makeup product at a time.


The rise of celebrity beauty and skincare brands in India represents a cultural shift where public figures are not only admired for their on-screen talent but also respected for their entrepreneurial endeavors. These brands go beyond aesthetics, seeking to empower individuals with the tools to enhance their natural beauty while embracing their uniqueness. From Katrina Kaif’s inclusive and versatile Kay Beauty to Masaba Gupta’s playful Love Child, these brands are redefining beauty standards and encouraging consumers to express themselves authentically. With their personal journeys and commitment to authenticity, these celebrity beauty and skincare brands have made a significant impact in India’s beauty industry.

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