The Rise of Derm-Founded Drugstore Skin Care: Expert-Backed Solutions at Affordable Prices

29 December 2023

Dermatologist-founded skincare lines are making their way to drugstore shelves, offering consumers affordable yet effective solutions for their skincare needs.

Dermatologists have long been at the forefront of skincare, using their expertise to develop effective formulas that deliver results. However, these products often come with a hefty price tag, making them inaccessible to many consumers. In recent years, thanks to the influence of dermfluencers on social media platforms like TikTok and Instagram, dermatologist-founded brands have gained popularity and are now making their way to the drugstore aisle. This shift has democratized skincare, allowing everyone to experience the benefits of expert-backed products without breaking the bank.

The Rise of Derm-Founded Drugstore Skin Care:

For years, dermatologists have been involved in the development of drugstore skincare products behind the scenes. Major beauty brands consult with these experts to formulate their products. However, it is only recently that dermatologists have started launching their own affordable skincare lines. Luxury brands like Pillowtalk Derm, JORI, and Dr. Whitney Bowe Beauty paved the way for this trend, and now dermatologist-founded brands are entering the drugstore market.

Closing the Gap:

While there are budget-friendly, dermatologist-approved brands available at the drugstore, many of them are not formulated or developed by dermatologists themselves. They may be tested or approved by dermatologists, but there is still a gap between basic, affordable skincare and highly clinical, expensive products. Dermatologists like Dr. Ryan Turner recognized this and saw the need for another option. They aimed to bridge the gap by creating affordable yet effective skincare lines that bring the expertise of dermatologists to the masses.

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Expensive Doesn’t Always Mean Better:

Dermatologists have long understood that a high price point doesn’t necessarily equate to better efficacy. Cerave, a dermatologist-recommended skincare brand, has proven that affordable products can deliver results. Dermatologists know that fancy packaging and luxurious fragrances are not essential for effective skincare. By focusing on the ingredients that truly work, dermatologist-founded brands can create affordable formulas that tackle common skin issues without compromising on quality.

The Future of Affordable Derm-Founded Skincare:

With the success of brands like The Ordinary and INKEY List, which offer targeted products with specific ingredients at affordable prices, dermatologists expect to see more of their peers entering the affordable skincare space. Consumers are becoming more knowledgeable and aware that they don’t need to spend a fortune to achieve great results. This trend of accessibility and quality coexisting is likely to continue as consumers seek value without compromising on efficacy.

Shop Buzzy Derm-Founded Lines:

1. Prequel: Prequel focuses on barrier health and offers products like a glycerin-based cleanser, a skin utility ointment, and a urea repair moisturizer. All products are priced at $22 or less.

2. Skincare Junkie: Skincare Junkie offers formulas specifically designed for sensitive skin, including a super antioxidant face moisturizer, a gentle gel cleanser, and antioxidant-rich exfoliating pads.

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3. TRNR: TRNR combines Western skin science with ingredients from Amazonian, Ayurvedic, and Traditional Chinese Medicine practices. Their range includes a glycolic gel cleanser, niacinamide serum, and prebiotic moisturizer.


The rise of dermatologist-founded skincare lines in the drugstore market is revolutionizing the way consumers approach their skincare routines. These affordable yet effective products offer a bridge between basic skincare and expensive clinical treatments. Dermatologists have proven that great skincare doesn’t have to come with a high price tag. As accessibility and quality continue to merge, consumers can expect to see more dermatologist-backed brands delivering affordable solutions for their skincare needs.

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