The TikTok Beauty Phenomenon: Must-Have Products for Gen Z

24 January 2024

From viral trends to essential skincare, explore the beauty products captivating Gen Z on TikTok

The rise of TikTok has revolutionized the beauty industry, with Gen Z dominating the scene and showcasing their mesmerizing beauty hauls. The allure of makeup and skincare remains strong among teenagers, fostering confidence and a sense of sophistication. With the vast array of beauty products at their fingertips, thanks to TikTok recommendations, teens are eager to curate their own collection of coveted essentials. In this article, we’ll explore the hottest beauty products that are making waves on TikTok and destined to become must-haves in every teen’s makeup bag.

Skincare Essentials for the Teenage Enthusiast

If your teen is passionate about skincare, we have the perfect products to revamp their routine. The Bubble Slam Dunk Hydrating Moisturizer, specifically crafted for young skin, provides essential hydration without harsh chemicals. For added protection, introduce them to Supergoop’s Glowscreen, a best-selling SPF that will keep their skin safe from harmful UV rays while giving it a subtle glow.

Face Makeup for a Natural, Radiant Look

For teens venturing into face makeup, Rare Beauty’s Soft Pinch Liquid Blush is a viral sensation on TikTok. Its incredible pigmentation and range of 13 matte and dewy shades allow for a natural rosy look that enhances their natural beauty. Another TikTok favorite is Drunk Elephant’s Bronzing Drops, which seamlessly prep the skin for a flawless face of makeup, creating a radiant complexion.

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Nourishing Lip Care for a Perfect Pout

Exploring the realm of lip care is a rite of passage, and TikTok has recommendations to keep their lips nourished and beautiful. Laneige’s Lip Sleeping Mask and Glowy Balm are beloved for their hydrating effects, leaving lips soft and supple. Benefit Cosmetics Liquid Lip Blush & Cheek Tint is another popular choice, offering a long-lasting pop of color for both lips and cheeks.


The beauty scene on TikTok has captivated Gen Z, with teenagers showcasing their favorite products and creating viral trends. From skincare essentials to face makeup and lip care, there are countless products that have become must-haves for teens. As the beauty landscape continues to evolve, TikTok remains a powerful platform for discovering and sharing the latest beauty obsessions. So, whether your teen is already immersed in the world of beauty or just starting their journey, these TikTok-approved products are sure to become coveted essentials in their makeup bags.

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