Tweens are obsessed with skin care – but is it safe for kids?

9 January 2024

The rising trend of young children indulging in high-end skin care products raises concerns among parents and experts alike.

In recent years, there has been a significant surge in the popularity of skin care among young people, with children under the age of 13 joining the ranks of avid consumers in the beauty aisle. This growing obsession with skin care has left many parents wondering whether it is safe for their kids to dive into the world of high-end products and elaborate routines. As the trend continues to gain momentum, it becomes crucial to examine the potential risks and benefits associated with early exposure to skin care. In this article, we explore the concerns surrounding tween skin care and seek expert insights to shed light on the matter.

1: The influence of social media and marketing

The rise of social media platforms and the influence of beauty influencers have played a significant role in fueling the interest in skin care among tweens. With Instagram feeds filled with flawless faces and glowing complexions, young children are exposed to an idealized version of beauty that they aspire to achieve. The marketing strategies employed by beauty brands targeting this demographic have also contributed to the allure of skin care products, making them seem like a necessary part of daily life.

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2: Understanding the unique needs of tween skin

Board-certified dermatologist, Dr. Marnie Nussbaum, emphasizes the importance of understanding the specific needs of tween skin. At this stage, children are experiencing hormonal changes that can lead to increased oil production and the onset of acne. While it is essential to address these concerns, Dr. Nussbaum advises parents to focus on gentle and age-appropriate skin care routines that prioritize cleansing, moisturizing, and sun protection.

3: Potential risks and side effects

One of the main concerns surrounding tween skin care is the potential for adverse reactions and side effects. The delicate nature of young skin makes it more susceptible to irritation and allergic reactions caused by certain ingredients commonly found in high-end products. Harsh chemicals, fragrances, and dyes can disrupt the skin’s natural barrier and lead to dryness, redness, and even long-term damage. Experts recommend opting for products specifically formulated for children or those with sensitive skin to minimize the risk of adverse reactions.

4: The importance of education and supervision

As tweens venture into the world of skin care, it is crucial for parents to play an active role in educating and supervising their children’s routines. Teaching them about the importance of reading ingredient labels, understanding product claims, and recognizing potential risks can empower them to make informed choices. Regular communication with dermatologists or skincare professionals can also provide valuable guidance and help address any concerns or questions that may arise.

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5: Building healthy habits and self-esteem

While there are valid concerns surrounding the safety of tween skin care, it is essential to recognize the positive aspects of this trend. Engaging in a simple and age-appropriate skin care routine can instill a sense of self-care and encourage healthy habits from an early age. By focusing on the basics of cleansing, moisturizing, and sun protection, tweens can develop a foundation for good skin health and boost their self-esteem.


The increasing interest in skin care among tweens has sparked debates about its safety and potential risks. While there are valid concerns about exposing young skin to high-end products, it is crucial to approach this trend with caution and education. By understanding the unique needs of tween skin, prioritizing gentle and age-appropriate routines, and fostering open communication, parents can help their children navigate the world of skin care safely. Ultimately, striking a balance between self-care and informed decision-making can empower tweens to develop healthy habits and boost their confidence.

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