Celebrity Beauty Brands: The Best Products Worth the Hype

17 January 2024

From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Rare Beauty Liquid Blush, here are the top celebrity beauty products that are worth the investment.

Celebrities have long been influencers in the world of beauty and fashion. With their flawless looks and impeccable style, it’s no wonder that fans are eager to get their hands on the products and brands they endorse. However, with so many celebrity beauty brands and products flooding the market, it can be overwhelming to determine which ones are truly worth the hype. Luckily, “Good Morning America” lifestyle contributor Lori Bergamotto has done the research and compiled a list of the best celebrity beauty products across hair, skin, makeup, and more. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s cult-favorite Rare Beauty Liquid Blush, these products have gained a reputation for their effectiveness and quality.

The Outset Firming Vegan Collagen Prep Serum: A Super Serum for Radiant Skin

Scarlett Johansson’s beauty brand, The Outset, has gained attention for its Firming Vegan Collagen Prep Serum. This super serum is formulated to hydrate, plump, firm, and brighten even the most sensitive skin. Users have reported noticeable results in under a week, with age lines softened and a more balanced, brighter complexion. Makeup artists also love using it as a primer to keep the skin supple before applying makeup. With Scarlett Johansson as its spokesperson, The Outset Firming Vegan Collagen Prep Serum has become a must-have for those seeking radiant and youthful-looking skin.

Rare Beauty Soft Pinch Liquid Blush: A Weightless Flush of Color

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Selena Gomez’s Rare Beauty line has taken the beauty world by storm, and its Soft Pinch Liquid Blush is no exception. This weightless, long-lasting liquid blush is buildable and blendable, providing a natural-looking flush in a tube. The product has become a viral sensation, flying off the shelves at Sephora and gaining popularity among TikTok users. Selena Gomez herself loves the soft hint of blush it adds to her look, while users praise its lightweight formula and all-day staying power. For a mistake-proof and vibrant flush of color, the Rare Beauty Soft Pinch Liquid Blush is a go-to choice.

Fenty Eyeliners and Eye Pencils: Effortless Cool from Rihanna’s Brand

Rihanna’s Fenty Beauty brand has achieved iconic status, and its eyeliners and eye pencils have garnered rave reviews from makeup artists and users alike. The hyper-pigmented, water-resistant liner features a special flex tip and triangular shape for easy and effortless application. Rihanna’s personal style and influence shine through in these products, offering users a chance to achieve her signature cool and edgy look. Whether you prefer a bold wing or a subtle line, Fenty eyeliners and eye pencils are a must-have for any makeup lover.

LolaVie Glossing Detangler: Jennifer Aniston’s Secret to Gorgeous Hair

Jennifer Aniston’s hair has always been the envy of many, and her LolaVie Glossing Detangler allows users to achieve that same level of shine and smoothness. This lightweight spray detangles, protects, enhances shine, and smooths all hair types with just one spritz. The Glossing Detangler has become an instant bestseller, with users raving about its ability to transform their hair. Jennifer Aniston’s reputation for having fabulous locks makes LolaVie a go-to brand for those seeking healthy and lustrous hair.

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Pattern Beauty Hair Tools Kit: Tracee Ellis Ross’ Inclusive Haircare Line

Tracee Ellis Ross’ Pattern Beauty has quickly become one of the fastest-growing beauty lines, catering to women with curly, coily, and tight hair textures. While the entire hair line is praised by GMA hairstylists, the hair tools, especially the brushes in the Pattern Beauty Hair Tools Kit, have received special recognition. Designed with thoughtfulness and precision, these brushes are tailored to meet the unique needs of textured hair. Tracee Ellis Ross’ commitment to inclusivity and representation has resonated with many, making Pattern Beauty a beloved brand among those with diverse hair textures.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint: Alicia Keys’ Natural Glow

Alicia Keys’ Soulcare line offers a multitasking product that brightens and blurs for a lit-from-within complexion. The It’s Like Skin 2-in-1 Concealer + Tint comes in over 40 shades, catering to a wide range of skin tones. This lightweight formula provides coverage while maintaining a natural and radiant finish. Alicia Keys’ emphasis on embracing natural beauty has made this product a favorite among those seeking a no-makeup makeup look.

Kora Organics Noni Glow Face Oil: Miranda Kerr’s Organic Skincare Secret

Miranda Kerr’s Kora Organics line has gained popularity, particularly for its Noni Glow Face Oil. This certified organic face oil nourishes, brightens, and smooths all skin types. Packed with antioxidant-rich Noni fruit and vitamin-rich oils like rosehip, jojoba, and pomegranate seed, this bestseller delivers impressive results. Especially during the drying winter months, the Kora Organics Noni Glow Face Oil is a go-to product for those looking to restore and maintain healthy, glowing skin.

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Florence by Mills Self-Adjusting Lip and Cheek Balm: Millie Bobby Brown’s Innovative Makeup

Self-adjusting products have been trending, and Millie Bobby Brown’s Florence by Mills line offers a lip and cheek balm that goes beyond novelty. This hydrating balm uses a color activator to react directly with the skin’s pH and moisture level, providing a perfect glossy glow. Formulated with plant-based esters, this balm enhances the natural beauty of the lips and cheeks. Millie Bobby Brown’s innovative approach to makeup has made Florence by Mills a favorite among those seeking effortless and youthful looks.


Celebrity beauty brands have become a significant presence in the beauty industry, offering consumers a chance to achieve the flawless looks of their favorite stars. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Rare Beauty Liquid Blush, these products have proven their worth and gained a dedicated following. Whether you’re looking for radiant skin, a natural flush of color, or lustrous hair, these celebrity-endorsed products offer quality and effectiveness. With the guidance of “Good Morning America” lifestyle contributor Lori Bergamotto, you can confidently invest in these celebrity beauty brands and enjoy the benefits of their top-notch products.

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