The Changing Landscape of Beauty: An Insider’s Perspective

8 January 2024

Jenna Rosenstein’s Journey through the World of Beauty Journalism

In the fast-paced world of beauty journalism, where trends come and go in the blink of an eye, one woman has made her mark as a leading authority in the field. Meet Jenna Rosenstein, the Beauty Director at, whose passion for beauty and dedication to her craft have propelled her to the top of her profession. From her humble beginnings as an intern to her current role overseeing all digital beauty content, Rosenstein’s journey is a testament to the ever-evolving landscape of the beauty industry.

1: A Foundation in Fashion and Beauty

Rosenstein’s journey into the world of beauty journalism began during her time at New York University. It was there that she honed her skills through internships at Women’s Wear Daily, Bloomingdale’s, and Harper’s BAZAAR. These experiences exposed her to the inner workings of the fashion and beauty industries, providing her with a solid foundation upon which to build her career.

2: From Intern to Senior Beauty Editor

After graduating from NYU, Rosenstein secured a position as the Beauty Assistant at Allure magazine. It was here that she discovered her true passion for beauty journalism, immersing herself in the world of skincare, makeup, and haircare. Her hard work and dedication paid off, and she quickly rose through the ranks, eventually becoming the Senior Beauty Editor at Allure.

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3: Exploring New Horizons

Despite her success at Allure, Rosenstein felt the need to explore new opportunities and expand her skill set. She joined Refinery29 as a Senior Beauty Editor, where she not only continued to write and edit beauty content but also oversaw branded content. This role allowed her to delve into the world of digital media and develop a deeper understanding of the intersection between beauty and marketing.

4: Returning to BAZAAR

After a brief stint at Refinery29, Rosenstein found herself drawn back to her roots at BAZAAR. She returned to the publication as the Beauty Director, responsible for overseeing all digital beauty content. In this role, she has the opportunity to shape the beauty narrative, curating content that resonates with BAZAAR’s audience and reflects the ever-changing beauty landscape.

5: Beyond Beauty

While Rosenstein’s career is undeniably centered around beauty, her interests extend far beyond the realm of cosmetics. In her spare time, she indulges in her love for science and health, reading books about new discoveries and advancements. She also enjoys re-watching Star Wars movies, a testament to her love for storytelling and fantasy. And, of course, she finds joy in spending time with her beloved Bombay cat named Maddie.


Jenna Rosenstein’s journey through the world of beauty journalism is a testament to the ever-evolving nature of the industry. From her humble beginnings as an intern to her current role as Beauty Director at, Rosenstein’s passion for beauty and dedication to her craft have propelled her to the top of her profession. As the beauty landscape continues to change, Rosenstein’s expertise and unique perspective will undoubtedly continue to shape the industry for years to come.

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