29 November 2023
The reality star opens up about the challenges she faced while building her beauty empire
In a candid interview with Jennifer Lawrence for Interview magazine, Kylie Jenner revealed that her mother, Kris Jenner, initially had doubts about the success of Kylie Cosmetics. The beauty mogul discussed the challenges she faced in turning her passion for makeup into a thriving business, from starting with lip kits in her garage to breaking the internet with their immediate success. Kylie shared insights into the early days of Kylie Cosmetics and how she overcame obstacles to build her empire.
A Leap of Faith: From Experimentation to Reality
Kylie Jenner reflected on the transition from experimenting with makeup as a young teenager to launching her own cosmetics line. She acknowledged the challenges of proving people wrong and building a brand from scratch. With no prior experience in the industry, Kylie and her mother embarked on a journey to create a successful makeup line, unsure of where to start.
Doubts and Determination: Kris Jenner’s Concerns
Kris Jenner, initially skeptical about the success of Kylie Cosmetics, expressed concerns to her daughter about being stuck with lip kits in their garage. Kylie recalled ordering a minimum of 5,000 lip kits in three colors and her mother’s warning to love the colors because they might be stuck with them for a long time. Little did they know that the lip kits would sell out almost immediately, exceeding their expectations.
The Internet Breaks: The Turning Point for Kylie Cosmetics
The immediate success of the lip kits took Kylie and Kris by surprise. The high demand for the products prompted them to reevaluate their strategy and find ways to produce them faster and better. They embarked on a journey to find the best manufacturer, driving all over California to ensure the quality of their products. The rapid growth of Kylie Cosmetics presented its own set of challenges, as the company had to prove itself in front of a large audience while striving for perfection.
The Contouring Lips Trend: Kylie’s Personal Inspiration
Kylie Jenner revealed that her desire for fuller lips inspired her to start “contouring lips.” She admitted that she taught herself the technique without the help of professional makeup artists. Lawrence credited Kylie with bringing the trend into the mainstream, as many people now strive to achieve the illusion of fuller lips.
A Family Affair: Kylie’s Journey with Her Children
In the interview, Kylie also discussed how she explains her work to her children, Stormi and Aire. She revealed that she tells them, “Mommy makes makeup.” Stormi, at just five years old, already shows an interest in cosmetics and enjoys playing with Kylie’s products. Kylie also mentioned her clothing line, Khy, and how she involves her children in her endeavors, creating mini-versions of her clothing pieces for Stormi.
Conclusion: Kylie Jenner’s journey with Kylie Cosmetics is a testament to her determination and entrepreneurial spirit. From facing doubts and concerns to breaking the internet with her lip kits, Kylie has built a successful beauty empire. Her story serves as an inspiration to aspiring entrepreneurs and showcases the power of following one’s passion. As Kylie continues to expand her business ventures, she involves her children, ensuring that they are a part of her journey every step of the way.
