The Best Viral TikTok Beauty Products of 2023

1 December 2023

From Huda Beauty to Fenty Beauty, these products have taken TikTok by storm

In the ever-evolving world of beauty, TikTok has become a breeding ground for viral trends and must-have products. From strawberry girl makeup to blueberry milk nails, the app has birthed countless beauty looks that have captivated users worldwide. With the power of a single video to make a product fly off the shelves, staying alert on TikTok has become essential for beauty enthusiasts. However, not every trend or hack is worth the hype. To help you navigate through the sea of viral beauty products, we have rounded up the best TikTok-approved products of 2023 that have garnered the approval of both creators and experts.

Huda Beauty Easy Bake and Snatch Pressed Brightening and Setting Powder:

To celebrate its 10-year anniversary, Huda Beauty released a pressed version of its highly popular Easy Bake and Snatch Brightening and Setting Powder. With nearly 3 billion views on TikTok, this product has become a favorite among creators for its easy-to-use and less messy formula.

Rhode Peptide Lip Tints:

Hailey Bieber, known for her iconic strawberry girl makeup and glazed donut nails, launched her first color makeup product this year. Her Rhode lip tints, available in four shades and one shimmer shade, have already gained hundreds of try-on videos on TikTok and have been spotted on Hailey’s famous friends.

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Fenty Beauty’s Match Stix Color-Adaptive Cheek + Lip Stick:

Color-transforming beauty products have always been a hit on the internet, and Fenty Beauty’s Match Stix is no exception. This product reacts to your skin to bring out the most flattering, universal rosy color for your cheeks or lips.

COSRX Advanced Snail 96 Mucin Power Essence:

Korean beauty products have a strong presence on TikTok, and the COSRX Snail Mucin Essence is no exception. With over three million views on the hashtag #CosrxSnailMucin, this essence is praised for its deep hydration and brightening properties, not to mention the fun factor of putting snail mucin on your face.

e.l.f. Glossy Lip Stain:

For those tired of constantly reapplying their lip color, e.l.f.’s Glossy Lip Stain is a game-changer. This fan-favorite product provides a long-lasting wash of color that lasts all day, making it a lazy girl’s dream come true at an affordable price.

Songwol Exfoliating Towels:

Exfoliating towels have taken TikTok by storm this year, with creators finding satisfaction in seeing dead skin slough away. The bright green Korean Songwol Exfoliating Towels are affordable, effective, and worth the hype, as long as you ensure you’re supporting a Korean business when purchasing them.

Vacation Classic Whip SPF 30:

Vacation’s sunscreen mousse has gained attention for its clever packaging and fun application method. The whipped cream can dispenser adds an element of enjoyment to the often mundane task of applying sunscreen. With a TikTok-approved formula, this product sits well under makeup and reminds users of the importance of daily SPF protection.

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Mielle Rosemary Mint Scalp & Hair Strengthening Oil:

Scalp oiling for hair growth has become a major trend online, and Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil is leading the game. This oil went viral after being recommended by Alix Earle and has gained a dedicated following among Black women for its natural ingredients catered specifically to textured hair.

Revlon Oil-Absorbing Volcanic Face Roller:

For those seeking a quick fix for forehead shine, the Revlon Oil-Absorbing Volcanic Face Roller is a drugstore gem. Made from real volcanic stone, this reusable and washable roller instantly mattifies the skin, making it a must-have for on-the-go touch-ups.

Jolie Filtered Showerhead:

Improving water quality in the shower may not have been on your radar until TikTok creators discovered the Jolie Filtered Showerhead. While not a necessity, this showerhead has gained rave reviews for filtering out chlorine and other contaminants, potentially benefiting dry skin, damaged hair, and preserving hair color longer.


The world of TikTok beauty trends is constantly evolving, but these viral products of 2023 have proven their worth with the approval of both creators and experts. From Huda Beauty’s Easy Bake and Snatch Pressed Powder to Fenty Beauty’s Match Stix Color-Adaptive Cheek + Lip Stick, these products offer innovative formulas and exciting results. Whether you’re in need of a long-lasting lip stain or a scalp oil for hair growth, these TikTok-approved products are worth adding to your beauty arsenal. Stay tuned to TikTok for the next wave of viral beauty trends, but remember to choose wisely and trust the products that have stood the test of time on the app.

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