The Evolution of Beauty Journalism: An Insider’s Perspective

8 January 2024

Jenna Rosenstein’s Journey from Intern to Beauty Director at

In the ever-evolving world of beauty journalism, one name stands out: Jenna Rosenstein. With a career that spans prestigious publications and a deep passion for all things beauty, Rosenstein has become a leading voice in the industry. From her humble beginnings as an intern to her current role as Beauty Director at, her journey is a testament to hard work, dedication, and an unwavering commitment to excellence.

A Foundation in Fashion and Beauty

Rosenstein’s path to beauty journalism began during her time at New York University. It was there that she honed her skills and gained invaluable experience through internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure. These early opportunities allowed her to immerse herself in the world of fashion and beauty, learning from industry experts and gaining a firsthand understanding of the inner workings of the industry.

From Assistant to Editor: The Rise of a Beauty Maven

After completing her internships, Rosenstein secured her first job as a Beauty Assistant at Allure. This role served as a launching pad for her career, providing her with the opportunity to learn from seasoned professionals and contribute to one of the most esteemed beauty publications in the world. Over the course of three years, she quickly rose through the ranks, eventually becoming the Senior Beauty Editor at Allure.

Exploring New Horizons

Seeking new challenges and experiences, Rosenstein transitioned to Refinery29, where she served as the Senior Beauty Editor overseeing branded content. This role allowed her to expand her skill set and explore the intersection of beauty and digital media. However, her heart remained with BAZAAR, and she ultimately returned to the publication to take on the role of Beauty Director, where she now oversees all digital beauty content.

The Power of Expertise and Authenticity

What sets Rosenstein apart in the world of beauty journalism is her unwavering commitment to authenticity and expertise. Through her extensive research, interviews with industry experts and celebrities, and personal experiences, she brings a unique perspective to her writing. Whether she’s testing the latest lipstick or delving into the science behind skincare, Rosenstein’s articles are always grounded in knowledge and expertise.

Beyond the Beauty Desk

While Rosenstein’s professional life revolves around beauty, her personal interests extend far beyond the cosmetics counter. In her free time, she can be found re-watching Star Wars movies, diving into books about new discoveries in science and health, and spending quality time with her beloved Bombay cat named Maddie. These diverse interests allow her to bring a well-rounded perspective to her work and offer readers a holistic approach to beauty.


Jenna Rosenstein’s journey from intern to Beauty Director at is a testament to the power of passion, hard work, and a genuine love for the industry. Through her expertise, authenticity, and commitment to excellence, she has become a leading voice in the field of beauty journalism. As the industry continues to evolve, Rosenstein’s unique perspective and unwavering dedication will undoubtedly shape the future of beauty reporting.

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