The Latest Beauty Trends and TikTok Beauty Products to Try in 2024

14 January 2024

As we enter a new year, beauty enthusiasts are eagerly anticipating the latest trends that will dominate the industry. With social media platforms like TikTok becoming a hub for beauty inspiration, it’s no surprise that many of the upcoming trends are emerging from this vibrant online community. Cosmopolitan Beauty Editor at Large, Julee Wilson, recently shared her predictions for the beauty trends to watch in 2024 on TODAY. From colored mascara to scalp health, these trends are set to make a splash. Additionally, we’ve curated a list of viral TikTok beauty products that are worth trying out for yourself. Let’s dive into the exciting world of beauty trends and products that will shape the year ahead.

Colored Mascara: Making a Statement with Vibrant Lashes
Eyeshadow has long been the star of eye makeup, but Wilson suggests that colored mascara is set to steal the show in 2024. Brands are embracing vibrant hues, offering a new way to make a statement with your eyes. One standout product is the vegan UV mascara from Ashunta Sheriff Beauty. Available in various neon shades, this mascara claims to be waterproof and long-wearing, allowing you to experiment with bold and vibrant looks.

Scalp Health: The Foundation for Healthy Hair
While we often focus on our hair, Wilson reminds us that our scalp is just as crucial for achieving healthy, thriving locks. She recommends treating our scalps as an extension of our skincare routine. To promote scalp health and stimulate hair growth, Wilson suggests using a vibrating scalp massager. This handheld tool can be used in the shower or outside to prep the scalp for hair products, providing a rejuvenating experience.

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Skin Care: Elevating Your Body Care Routine
Wilson emphasizes the importance of stepping up our body care routine with products infused with active ingredients. One standout product is the serum-infused Dove body wash, specifically the Glow Recharge variant. This body wash contains a “3% brightening system” and vitamin C, promising to illuminate, exfoliate, and even out the skin tone. With its tropical fragrance, it adds a delightful touch to your shower routine. Additionally, dry brushing is gaining popularity for its lymphatic drainage benefits and ability to exfoliate dead skin cells. The Keys Soulcare dry brush, made from vegan and cruelty-free bristles, offers a gentle and thoughtful way to achieve radiant skin.

Peach Fuzz: Embracing the Color of the Year
2024 is the year of peach fuzz, and this trendy shade can be celebrated beyond makeup. Olive & June offers a vibrant peach-colored polish that is easy to apply and remove, with a durable-like gel formula that lasts up to 10 days. For those looking for a quick and easy manicure, Olive & June also offers press-on nails in various lengths and shapes, allowing you to experiment with different styles.

High Gloss Everything: Embracing Shine and Luster
Matte lips and skin have dominated the beauty scene for a while, but Wilson suggests it’s time to embrace the shine. Slick lips, glass skin, and glossy hair should be on your radar for 2024. Relevant Beauty offers a glossy lip option that provides alluring, plumping, and non-sticky shine. This pigment-rich lip gloss is the perfect addition to your high gloss look.

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Conclusion:

As we embark on a new year, beauty trends are evolving, and TikTok continues to be a source of inspiration for beauty enthusiasts. From colored mascara to scalp health, these trends are set to make waves in 2024. Alongside these trends, viral TikTok beauty products offer an opportunity to try out the latest and most talked-about products. Whether you’re looking to experiment with vibrant lashes, nourish your scalp, or achieve a high gloss look, the beauty world is full of exciting possibilities. Embrace the trends, try out the products, and get ready to elevate your beauty game in 2024.

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