The Rise of Tween Skincare: Navigating the Sephora Kid Trend

15 January 2024

Dermatologist-approved products for tweens to maintain healthy skin

In the ever-evolving world of skincare, an unlikely group of consumers is taking center stage: tweens. Spend a few minutes scrolling through TikTok, and you’re bound to come across videos of 10-, 11-, and 12-year-olds flaunting their latest skincare purchases from popular beauty stores like Sephora and Ulta. While some of these products may be harmless for older kids and tweens, many are designed for adults and can potentially harm young, sensitive skin. In this article, we explore the “Sephora kid” trend, discuss the importance of teaching tweens proper skincare routines, and provide a list of dermatologist-approved products that are safe for their sensitive skin.

Drunk Elephant UmbraSheer Physical Daily Defense Protection Sunscreen:

Drunk Elephant has gained immense popularity among younger consumers, thanks to its colorful packaging and the trend of combining products to create “skincare smoothies.” While some of the brand’s products are best suited for mature, adult skin, their moisturizers and sunscreens are suitable for all age groups. The Drunk Elephant UmbraSheer Physical Daily Defense Protection Sunscreen, with its SPF 30 and sheer finish, is an excellent choice for tweens. However, caution should be exercised with other exfoliating, brightening, or anti-aging products from the brand, as they may cause irritation.

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CeraVe Facial Moisturizing Lotion:

Gentle cleansing, moisturizing, and sun protection are key for tweens, according to dermatologist Joshua Zeichner. The CeraVe Facial Moisturizing Lotion is a two-in-one product that combines moisturizer and sunscreen, making it a favorite among parents and dermatologists. With SPF 30, three ceramides, hyaluronic acid, and niacinamide, this lotion provides hydration and protection without clogging pores. Trendy ingredients like hyaluronic acid and niacinamide are safe for tweens to use and offer additional benefits for their skin.

Bubble Slam Dunk Hydrating Moisturizer:

The Bubble Slam Dunk Hydrating Moisturizer has gained popularity on TikTok for its quick absorption and lightweight feel on the skin. This plant-based facial cream hydrates and restores nutrients without fragrances or pore-clogging ingredients. Its non-comedogenic formula makes it suitable for all skin types, including sensitive skin.

Aquaphor Lip Repair Balm with Sunscreen:

When it comes to skincare for tweens, simplicity is key. Dr. Zeichner advises starting with a basic yet essential product: lip balm. The Aquaphor Lip Repair Balm not only soothes and heals dry lips but also offers SPF 30 sunscreen for added protection against harmful rays. Its gentle formula, free of fragrance and parabens, makes it a favorite among both tweens and adults.

Byoma Creamy Jelly Cleanser:

Byoma is a popular brand among tweens, known for its gentle yet effective products. The Byoma Creamy Jelly Cleanser is a plant-based facial cleanser that removes dirt, excess oil, and makeup without stripping the skin of its natural moisture. With its vegan, cruelty-free, and fragrance-free formula, this cleanser is suitable for all skin types and comes in a recyclable bottle.

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Glow Recipe Blueberry Bounce Gentle Cleanser:

Glow Recipe is a must-have brand for tweens, according to Dr. Zeichner. The Blueberry Bounce Gentle Cleanser offers a versatile formula that acts as a makeup eraser, cleanser, and clarifying mask. It hydrates the skin without stripping away essential oils and nutrients. While the cleanser contains fragrance, which may cause skin irritation for some tweens, Glow Recipe assures that the fragrance used is minimal and free of harmful ingredients.

Skin1004 Centella Hyalu-Cica Water-Fit Sun Serum:

The Skin1004 Centella Hyalu-Cica Water-Fit Sun Serum offers SPF 50+ protection without the oily feel or white cast commonly associated with sunscreen. Its light texture makes it suitable for all skin types, and its “reef safe” formula ensures it does not harm the marine ecosystem.

CeraVe Acne Foaming Cleanser:

As tweens enter puberty, acne becomes a common concern. The CeraVe Acne Foaming Cleanser contains 4% benzoyl peroxide, hyaluronic acid, and niacinamide, making it an effective option for targeting acne. This fragrance-free and non-comedogenic cleanser clears pimples and blackheads while preventing new acne from forming.


The rise of tween skincare, fueled by social media trends and the allure of popular beauty brands, presents both opportunities and challenges. While it’s essential to teach tweens about proper skincare routines, it’s equally important to choose products that are safe and suitable for their sensitive skin. Dermatologist-approved products like the Drunk Elephant UmbraSheer Physical Daily Defense Protection Sunscreen, CeraVe Facial Moisturizing Lotion, and Bubble Slam Dunk Hydrating Moisturizer offer effective and gentle solutions for tweens. By selecting the right products and keeping their skincare routine simple, tweens can maintain healthy and glowing skin as they navigate this exciting phase of their lives.

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