The Sleep Revolution: Anti-Aging Expert Calls Out the No-Sleep Culture Among High Achievers

27 December 2023

Bryan Johnson, founder of Blueprint, challenges the prevalent practice of sleep deprivation among successful individuals

In a world where hustle culture reigns supreme, sleep has become a luxury that many high achievers willingly sacrifice. However, anti-aging expert Bryan Johnson is challenging this notion and advocating for a revolution in the way we view rest. Johnson, the founder of Blueprint, a health and wellbeing organization focused on age biohacking, believes that sleep is the single most important activity a human can engage in. In this article, we delve into the phenomenon of sleep deprivation among successful individuals, the cultural factors that perpetuate it, and the mounting evidence that supports the importance of sleep for optimal performance and well-being.

The Myth of the Sleep-Deprived Hero:

Sleep deprivation has become a badge of honor in certain circles, with individuals like Elon Musk and Bill Gates proudly boasting about their ability to function on minimal sleep. Johnson argues that this no-sleep culture is deeply ingrained in many business circles, where sleep deprivation is seen as a sign of dedication and hard work. The pressure to conform to this lifestyle can make individuals feel trapped, believing that sacrificing sleep is necessary to achieve success and earn respect among their peers.

The Shift in Perspective:

Fortunately, research into the benefits of sleep is challenging the prevailing ideology around deprivation. Studies have shown that sleep is not only crucial for physical health, but also for cognitive function and productivity. Lack of sleep has been linked to an increased risk of chronic diseases such as Alzheimer’s, diabetes, heart disease, obesity, and depression. Moreover, fatigue-related losses in productivity have been estimated to cost companies thousands of dollars per employee. The evidence is clear: prioritizing sleep leads to higher performance, better decision-making, and overall well-being.

The Impaired Judgment of Sleep-Deprived Leaders:

Johnson highlights the paradox of sleep-deprived leaders who are expected to make high-quality decisions on behalf of their organizations. Numerous studies have shown that sleep deprivation impairs judgment and cognitive function, with effects comparable to alcohol intoxication. Sleep-deprived individuals are more impulsive, take greater risks, and struggle to gather evidence for well-informed decisions. This raises questions about the effectiveness and reliability of leaders who prioritize work over rest.


The prevailing culture of sleep deprivation among high achievers is being challenged by experts like Bryan Johnson. As research continues to highlight the importance of sleep for overall health and performance, it is becoming increasingly clear that sacrificing rest is counterproductive. The myth of the sleep-deprived hero is being debunked, and a shift in perspective is underway. Prioritizing sleep is not a sign of laziness, but a strategic choice that leads to improved cognitive function, better decision-making, and ultimately, greater success. It’s time for a sleep revolution, where rest is recognized as an essential component of a thriving and productive life.

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