The Sleep Revolution: Anti-Aging Expert Challenges the No-Sleep Culture

24 December 2023

Bryan Johnson, founder of Blueprint, calls for a shift in mindset among high achievers who pride themselves on sleep deprivation.

In a world where success is often equated with burning the midnight oil, anti-aging expert Bryan Johnson is challenging the prevailing notion that sleep is for the weak. As the founder of Blueprint, a health and wellbeing organization focused on age biohacking, Johnson has made it his mission to advocate for the importance of sleep in achieving optimal performance and longevity. Drawing from his own experiences as a successful entrepreneur, Johnson is pushing back against the no-sleep culture that has permeated many business circles.

The Myth of the Sleepless Hustler:

The phenomenon of high achievers priding themselves on a lack of sleep is not new. Figures like Elon Musk and Bill Gates have openly boasted about their sleepless nights and the sacrifices they have made in the pursuit of success. However, Johnson argues that this mindset is misguided and ultimately detrimental to both personal wellbeing and professional performance. He believes that sleep should be revered as the single most important activity in a person’s daily routine.

The Cultural Pressure to Sacrifice Sleep:

Johnson highlights the cultural pressure that often compels individuals to forego sleep in order to prove their dedication and commitment to their work. He notes that many entrepreneurs feel trapped by the expectation that they must sacrifice sleep in order to achieve success and gain the respect of their peers. Johnson attributes this mindset to a cultural identity that glorifies sleep deprivation as a sign of heroism and entrepreneurial prowess.

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Shifting the Paradigm:

Fortunately, research into the benefits of sleep is beginning to challenge the prevailing ideology around sleep deprivation. Not only does adequate sleep reduce the risk of chronic diseases such as Alzheimer’s, diabetes, heart disease, obesity, and depression, but it also plays a crucial role in maintaining productivity and job competence. Studies have shown that fatigue-related losses in productivity can be significant, and a lack of sleep compromises the quality of work.

Impairments of Sleep Deprivation:

Johnson points to studies that demonstrate the impairments caused by sleep deprivation, likening the effects to those of alcohol intoxication. The National Institute for Occupational Safety and Health (NIOSH) has found that being awake for extended periods results in impairments similar to having a blood alcohol content (BAC) above the legal limit for driving. This raises concerns about the decision-making abilities of leaders and professionals who prioritize work over sleep.

Supporting Evidence:

Scientific studies support Johnson’s argument, showing that sleep deprivation increases impulsivity and risk-taking in decision-making situations. Conversely, well-rested individuals are more likely to gather evidence and make well-informed decisions. The evidence is clear: prioritizing sleep leads to higher performance, improved judgment, and better overall health.


Bryan Johnson’s call to challenge the prevailing no-sleep culture is a timely reminder of the importance of prioritizing sleep for both personal and professional success. As research continues to shed light on the numerous benefits of adequate sleep, it is crucial that individuals and organizations recognize the value of rest and make it a priority. The sleep revolution is underway, and it’s time to redefine what it means to be a high achiever in a world that values well-being and sustainable success.

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