Celebrity Beauty Brands: Breaking Down the Best Products

16 January 2024

Good Morning America” lifestyle contributor Lori Bergamotto shares her top picks for celebrity beauty brands, from skincare to makeup and haircare.

Celebrities have long been trendsetters in the world of beauty and fashion. From launching their own beauty brands to endorsing products, they have a significant influence on consumer choices. However, with the overwhelming number of celebrity beauty brands and products available, it can be challenging to discern which ones are worth the hype. That’s where “Good Morning America” lifestyle contributor Lori Bergamotto comes in. She has curated a list of the best celebrity beauty products across various categories, including skincare, makeup, and haircare. Let’s dive into her top picks and discover the secrets behind their success.

The Outset Firming Vegan Collagen Prep Serum: Plumping and Brightening Power

Scarlett Johansson’s Firming Vegan Collagen Prep Serum has become a must-have for skincare enthusiasts.

Scarlett Johansson, the founder of The Outset, serves as the perfect spokesperson for her brand’s Firming Vegan Collagen Prep Serum. This super serum is designed to hydrate, plump, firm, and brighten even the most sensitive skin. Users have reported visible results in under a week, with age lines softened and a more balanced, brighter complexion. Makeup artists also love it as a primer to keep the skin supple before applying makeup. The Outset’s Firming Vegan Collagen Prep Serum is a game-changer in the skincare industry.

Rare Beauty Soft Pinch Liquid Blush: A Natural Flush

Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush has taken the beauty world by storm.

Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush has become a viral sensation, and for good reason. This weightless, long-lasting liquid blush is buildable and bendable, offering a natural-looking flush in a tube. It has flown off the shelves at Sephora and has gained a massive following on TikTok. Gomez herself loves the soft hint of blush it adds to a look, while users appreciate its mistake-proof formula and all-day longevity. Rare Beauty’s Soft Pinch Liquid Blush is a must-try for those seeking a fresh and youthful glow.

Fenty Eyeliners and Eye Pencils: Effortless Cool

Rihanna’s Fenty eyeliners and pencils have become iconic in the beauty industry.

Rihanna’s Fenty Beauty brand has achieved icon status, and its eyeliners and pencils are no exception. The hyper-pigmented, water-resistant liner with a special flex tip and triangular shape offers an effortless cool that reflects Rihanna’s own style. Makeup artists and users alike have been impressed by the quality and performance of these products. Fenty Beauty’s eyeliners and pencils are a testament to Rihanna’s commitment to creating inclusive and innovative beauty products.

LolaVie Glossing Detangler: Jennifer Aniston’s Secret Weapon

Jennifer Aniston’s LolaVie Glossing Detangler is a must-have for shiny and smooth hair.

Jennifer Aniston’s hair is famous worldwide, so it’s no surprise that her haircare line, LolaVie, became an instant bestseller. The Glossing Detangler is a lightweight spray that detangles, protects, enhances shine, and smooths hair in just one spritz. It is a go-to product for achieving Aniston’s signature glossy locks. LolaVie’s Glossing Detangler is a must-have for anyone looking to achieve healthy, shiny, and manageable hair.

Pattern Beauty Hair Tools Kit: Embracing Natural Hair Textures

Tracee Ellis Ross’ Pattern Beauty offers impressive hair tools for those with curly and coily hair textures.

Tracee Ellis Ross’ Pattern Beauty has quickly become a beloved brand for women with curly, coily, and tight hair textures. The entire hair line has received rave reviews, but the hair tools, such as the brushes in this trio, have been particularly impressive. Pattern Beauty’s hair tools are designed with thoughtfulness and cater to the unique needs of textured hair. Ross’ commitment to inclusivity and representation shines through in her brand’s offerings.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint: A Multitasking Marvel

Alicia Keys’ Soulcare concealer and tint brightens and blurs for a lit-from-within complexion.

Alicia Keys’ Keys Soulcare offers a multitasking marvel with the It’s Like Skin 2-in-1 Concealer + Tint. This product brightens and blurs imperfections, giving the skin a lit-from-within glow. With over 40 shades available, it caters to a wide range of skin tones. Keys’ commitment to inclusivity and natural beauty shines through in this versatile product. Keys Soulcare’s It’s Like Skin 2-in-1 Concealer + Tint is a must-have for those seeking a natural and radiant complexion.

Kora Organics Noni Glow Face Oil: Nourishment and Radiance

Miranda Kerr’s Kora Organics Noni Glow Face Oil is a certified organic skincare gem.

Miranda Kerr’s Kora Organics line offers a certified organic face oil that instantly nourishes, brightens, and smooths all skin types. The Noni Glow Face Oil is a bestselling product that combines the antioxidant-packed Noni fruit with vitamin-rich oils like rosehip, jojoba, sunflower, sea buckthorn, and pomegranate seed. Kerr’s dedication to clean beauty and natural ingredients is evident in this impressive face oil. Kora Organics’ Noni Glow Face Oil is a skincare staple for achieving a healthy and radiant complexion.

Florence by Mills Self-Adjusting Lip and Cheek Balm: Effortless Glow

Millie Bobby Brown’s Florence by Mills offers a hydrating balm that reacts with your skin’s pH for the perfect glossy glow.

Self-adjusting beauty products have been trending, and Millie Bobby Brown’s Florence by Mills line has embraced this concept with its Lip and Cheek Balm. This hydrating balm uses a color activator to react directly with your skin’s pH and moisture level, resulting in a perfect glossy glow. Formulated with plant-based esters, it enhances the natural beauty of your lips and cheeks. Florence by Mills’ Self-Adjusting Lip and Cheek Balm is a must-have for those seeking an effortless and dewy look.


Celebrity beauty brands have taken the industry by storm, offering innovative and high-quality products across various categories. Lori Bergamotto’s top picks showcase the best of the best, from skincare to makeup and haircare. Whether it’s Scarlett Johansson’s Firming Vegan Collagen Prep Serum or Selena Gomez’s Soft Pinch Liquid Blush, these products have gained a dedicated following for their effectiveness and quality. The success of these celebrity beauty brands highlights the power of celebrity influence in shaping consumer choices. So, the next time you’re looking for a new beauty product, consider trying one from a celebrity-endorsed brand and experience the magic for yourself.

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