Celebrity Beauty Brands: The Best Products Worth the Hype

15 January 2024

From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush, discover the top celebrity beauty brands that are worth the hype.

Celebrities have always been trendsetters in the world of beauty and fashion. With their flawless looks and radiant skin, it’s no wonder that people look to them for inspiration. In recent years, many celebrities have taken their passion for beauty to the next level by launching their own beauty brands and products. From skincare to makeup and haircare, these celebrity beauty brands offer a wide range of products that promise to deliver the same red-carpet-worthy results. However, with so many options available, it can be overwhelming to know which ones are truly worth the hype. That’s where “Good Morning America” lifestyle contributor Lori Bergamotto comes in. She has curated a list of the best celebrity beauty products across various categories, ensuring that you can shop with confidence.

The Outset Firming Vegan Collagen Prep Serum: Scarlett Johansson’s Secret to Radiant Skin

Scarlett Johansson’s Firming Vegan Collagen Prep Serum from her brand, The Outset, has gained a loyal following for its impressive results. This super serum hydrates, plumps, firms, and brightens even the most sensitive skin. Users have reported noticeable improvements in under a week, with age lines softened and a more balanced, brighter complexion. Makeup artists also love it as a primer to keep the skin supple before applying makeup. With Scarlett Johansson as the brand’s spokesperson, it’s no wonder that this serum has become a must-have in the beauty world.

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Rare Beauty Soft Pinch Liquid Blush: Selena Gomez’s Cult Favorite

Selena Gomez’s Rare Beauty line has taken the beauty world by storm, and one of its standout products is the Soft Pinch Liquid Blush. This weightless, long-lasting liquid blush is buildable and blendable, offering a natural-looking flush in a tube. The product has become a viral sensation, flying off the shelves of Sephora. TikTok users can’t get enough of its mistake-proof formula and lightweight feel. Selena Gomez herself loves the soft hint of blush it adds to her look, making it a must-try for anyone looking to achieve a fresh and youthful glow.

Fenty Eyeliners and Eye Pencils: Rihanna’s Iconic Beauty Line

Rihanna’s Fenty Beauty brand has achieved iconic status, and its eyeliners and eye pencils are no exception. The hyper-pigmented, water-resistant liner with a special flex tip and triangular shape makes application effortless and cool, just like Rihanna herself. Makeup artists and users alike have been impressed by the quality and performance of these products. Whether you’re looking for a precise winged liner or a smudged-out smokey eye, Fenty eyeliners and eye pencils have got you covered.

LolaVie Glossing Detangler: Jennifer Aniston’s Haircare Secret

Jennifer Aniston’s hair is famous in its own right, so it’s no surprise that her haircare line, LolaVie, has become an instant bestseller. The Glossing Detangler is a lightweight spray that detangles, protects, enhances shine, and smooths all in one spritz. This multitasking product is a favorite among those looking to achieve Jennifer Aniston’s signature glossy locks. With its impressive results, LolaVie has quickly become a go-to brand for haircare enthusiasts.

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Pattern Beauty Hair Tools Kit: Tracee Ellis Ross’ Haircare Revolution

Tracee Ellis Ross’ Pattern Beauty line has revolutionized the haircare industry by catering to women with curly, coily, and tight hair textures. The hair tools kit, in particular, has garnered praise from GMA hairstylists. The brushes in the trio are thoughtful and impressive, offering a solution for those with textured hair who felt underserved by the mainstream market. Pattern Beauty has become a beloved brand for its commitment to inclusivity and quality haircare products.

Keys Soulcare It’s Like Skin 2-in-1 Concealer + Tint: Alicia Keys’ Makeup Multitasker

Alicia Keys’ Soulcare line includes the It’s Like Skin 2-in-1 Concealer + Tint, a makeup multitasker that brightens and blurs for a lit-from-within complexion. With over 40 shades available, this product caters to all skin tones. Alicia Keys’ commitment to inclusivity and natural beauty shines through in this versatile product, making it a staple in many makeup routines.

Kora Organics Noni Glow Face Oil: Miranda Kerr’s Certified Organic Skincare

Miranda Kerr’s Kora Organics line offers a wide range of skincare products, but the Noni Glow Face Oil stands out as a bestseller. This certified organic face oil nourishes, brightens, and smooths all skin types. Packed with antioxidant-rich Noni fruit and vitamin-rich oils, this face oil is a luxurious treat for the skin. As the winter months bring dryness, Kora Organics provides the perfect solution to keep your skin hydrated and glowing.

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Florence by Mills Self-Adjusting Lip and Cheek Balm: Millie Bobby Brown’s Innovative Product

Self-adjusting products have been trending, and Millie Bobby Brown’s Florence by Mills line offers a standout option. The self-adjusting lip and cheek balm uses a color activator to react directly with your skin’s pH and moisture level, creating the perfect glossy glow. Formulated with plant-based esters, this hydrating balm is both innovative and effective, providing a natural flush of color for a fresh-faced look.


Celebrity beauty brands have become a go-to for many beauty enthusiasts, offering a wide range of products that promise to deliver red-carpet-worthy results. From Scarlett Johansson’s Firming Vegan Collagen Prep Serum to Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush, these celebrity-endorsed products have gained a loyal following for their impressive performance. Whether you’re looking for skincare, makeup, or haircare, these brands offer something for everyone. So, why not take a cue from your favorite celebrities and give these products a try? You might just discover your new beauty must-haves.

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