The Extravagant Christmas Wishlist of the Ultra-Rich

25 December 2023

From Pianos to Space Tickets, the .001% Spare No Expense

While the average person may dream of receiving a new sweater or smartphone for Christmas, the ultra-rich have a different set of desires. With seemingly no budget constraints, billionaires are known for their extravagant gift-giving. This year, we explore the most sought-after presents among the .001% and delve into the opulent world of the ultra-rich during the holiday season.

Pianos: A Musical and Decorative Delight

Grand pianos have become a popular gift among the wealthy. Not only do they serve as a beautiful piece of decor, but they also add an element of sophistication to any home. The .001% appreciate the craftsmanship and elegance that a grand piano brings, making it a coveted present for both musicians and those who appreciate fine aesthetics. Additionally, hiring professional pianists for events adds an extra touch of luxury.

Birkins: The Epitome of Exclusivity

The Hermès Birkin bag has long been a status symbol among the wealthy. Starting at $9,000, these handbags are the epitome of luxury and exclusivity. For some ultra-rich individuals, gifting a new Birkin bag to their partner sets the tone for the rest of their presents. From the classic styles to rare editions with diamond hardware, these bags are a testament to the extravagant tastes of the .001%.

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A Trip to Space: The Ultimate Flex

For the billionaire class, nothing says “ultimate flex” quite like a trip to space. Following in the footsteps of Jeff Bezos and Richard Branson, some of the ultra-rich are taking their holiday celebrations to new heights‚ÄĒliterally. With tickets to spaceflights and training with NASA astronauts, this out-of-this-world gift offers an unparalleled experience that only the .001% can afford.

Wellness Retreats and the Best Gear

While hard luxury items like jewelry and cars may have lost their allure for some, experiences have become the preferred gift choice among the ultra-rich. Wellness retreats, such as bike trips through Mallorca or luxurious spa getaways, offer a chance to rejuvenate and indulge in self-care. To complement these experiences, the ultra-rich spare no expense in stocking up on the best gear, such as high-end windbreakers and ski jackets.

Eats, Drinks, and Unforgettable Experiences

Food has become a passion for many of the ultra-rich, who find joy in indulging their palates. Gifting aged balsamic vinegar or a cooking lesson and dinner with a Michelin-starred chef adds a touch of luxury to the culinary experience. For the true connoisseurs, tickets to exclusive food and wine events, such as the Golden Vines, along with a trip to the hosting country, make for unforgettable gifts.

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A Vineyard in Tuscany: The Ultimate Wine Lover’s Dream

For those with a higher budget, a vineyard in Tuscany is the ultimate gift for wine enthusiasts. Complete with a historic villa and facilities for honey and olive oil production, this lavish present offers the opportunity to own a piece of Italian winemaking history. With a price tag of around $5 million, the lucky recipient can enjoy their very own wine on Christmas Day, creating a truly unforgettable experience.


The ultra-rich have a penchant for extravagant gift-giving, sparing no expense to ensure their loved ones receive the most opulent presents. From grand pianos to space tickets and vineyards in Tuscany, the .001% redefine luxury during the holiday season. While most of us may not be able to afford such lavish gifts, it’s fascinating to peek into the world of the ultra-rich and see how they celebrate Christmas in the most extravagant way possible.

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